It all started with Jazz’s famous musical note symbol. The 25° slant of the musical note lent itself to similar angling on noteworthy text. When thinking through the animations the text would follow, we continued with the theme of irregular jazz patterns, creating a balance with asymmetrical typography and distinctive angles. What came next was static inspiration. Utah Jazz loved the 90s Nike ad campaigns where bold text in black and white was impossible to ignore. The focus was on a few powerful words stripped down to their black-and-white origins. While we utilized Jazz’s full spectrum of colors, the intention remained—creating high-contrast, bold signage that focused on a few powerful words. The final typography result represents not only the organization but the spectacle of jazz-inspired motion. All for the fans.