TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography


Agency Studio Dumbar/DEPT / Rotterdam


Motion / Kinetic Typography - Series

Annual ID



DEMO festival celebrates motion from the world’s finest studios, designers, upcoming talents and art academies. The identity is built around a variable typeface, the shape of which changes according to a self–developed script. Any word entered into the script has its own animated character. While it remains legible at all times, the DEMO logo can be distorted at will by anyone visiting the website: simply by moving the cursor. Combined with a strong colour palette – orange and dark blue – the identity has genuine graphic impact. The DEMO identity shows a distinctive spirit and provides a framework for the work on display. Motion plays a key role, and collaborating with Cavalry opened more possibilities for experimentation. We also overhauled the website creating custom typographic animation and letter-based interactive elements.

2023 Awards

Total Points: 20

TDC Winner



Studio Dumbar/DEPT® / Rotterdam

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