TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

UC AR Augmented Reality Annual Report

Agency Mucho

Client University of California Investments


Digital / Technology / Augmented Reality

Annual ID



For the past 7 years, we have designed the Annual Report for UC Investments. This year, for the first time ever, we’ve brought the report to life using Augmented Reality technology, UC AR representing both ‘Annual Report’ and ‘Augmented Reality’. Last year was extremely chaotic across the market, as the returns reflect. However, the report tells the story of UC Investments’ strategy and stability: “Where others see chaos, we see opportunity.” This inspired the idea of using chaotic, kinetic, typographic illustrations. Using augmented reality, the animations brought order to chaos. We worked with illustrator John Burgess to create kinetic typography illustrations and animations based on the core messages throughout the report. These illustrations were part of the story of the report. The report includes instructions on how to download the Augmented Reality app, and the reader is advised throughout the report when to use the app to bring the kinetic typography to life.

2023 Awards

Total Points: 20

TDC Winner




Creative Director

Rob Duncan

Design Director

Lyam Bewry

Project Manager

Vickie Wu

Senior Designer

Cindy Zheng

Associate Partner

Luke Robertson

Augmented Reality

Vadim Zaychik
Eugene Gushchin


John Burgess

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