TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 69th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

Identity for Oslo’s Natural History Museum

Agency Bleed Design Studio / Oslo

Client Naturhistorisk museum


Print or Digital / Brand Identity System

Annual ID



The Natural History Museum’s greatest challenge has been to convey their broad collection to the audience, which both contains everything from dinosaurs to flowers to topics of climate. In other words the museum have had a hard job balancing between family-activities, botanical enthusiasts and heavy science. With a vast collection, it was key to make a system where the visuals easily could adapt to the content. Much like all things biological adapts to their surroundings, the logo itself relates to the message. Where it previously has been a focus on the various departments in the communication of the museum, the new identity provides a clearer sender at the same time as the scope for in-house differentiation has increased. The logo allows the content completing it to be gesticulated in multiple ways: illustrated, painted, animated or photographed. This gives the museum a wide range of possibilities for tailoring its exhibitions and events.

2023 Awards

Total Points: 20

TDC Winner


Design Firm

Bleed Design Studio

Creative Director

Svein Haakon Lia


Halvor Nordrum

Project Manager

Elisabeth Hilde
Marie Louise Steen

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