TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Print or Digital / Brand Identity System
Annual ID
TDC69_TY032T
Description
The Norwegian Directorate of Culture’s annual conference ‘Language is power’ was held in November, and the talks at the conference were centered around how art’s own language can be a means of power, as well as the directorate’s power through language in dealing with the art and culture field.
Language is power, and typography is one way to reach it. Typographic expressions change the way we perceive words and sentences. In the identity, the phrase ‘Language is power’ repeats itself in the various official languages of Norway, and the different expressions appropriate more or less well-known visual references which illustrates a great diversity in language and its interpretation.
The visual language for the conference is also powerful and impossible to avoid, which plays out yet another aspect of the power of language. Rather han interpreting the conferences’s theme to the letter, the identity creates a new dimension for the subject.
Language is power, and typography is one way to reach it. Typographic expressions change the way we perceive words and sentences. In the identity, the phrase ‘Language is power’ repeats itself in the various official languages of Norway, and the different expressions appropriate more or less well-known visual references which illustrates a great diversity in language and its interpretation.
The visual language for the conference is also powerful and impossible to avoid, which plays out yet another aspect of the power of language. Rather han interpreting the conferences’s theme to the letter, the identity creates a new dimension for the subject.
2023 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Bleed Design Studio
Creative Director
Svein Haakon Lia
Designer
Daniel Bergsnes
Strategist
Christoffer Nøkleby
Project Manager
Ingunn Garthus
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