TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 69th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Print or Digital / Brand Identity System
Annual ID
TDC69_TY033T
Description
Legion Labs is a next-generation cloud-based game creation platform that connects engineers, developers and content creators from around the world with one goal: to design new worlds. To help launch the brand and attract new talent, we created a design system based on the core elements of game design: texture, shape, light, physics and gravity. We brought to life raw components from the game and content creation pipeline and turned them into Lab creations, while the unique cloud based nature of the platform is represented by floating and fluid elements. The result is a brand that reflects the right mix of precision and experimentation. Other brand elements include the use of CoType Foundry’s “Aeonik” typeface, a font that captures the brand’s technical edge, alongside a fiery colour palette, meant to evoke the energy of a legion of people coming together to design the future of gaming.
2023 Awards
Total Points: 20
TDC Winner
Credits
Agency
lg2 / Toronto
Designer
Murilo Maciel
Executive Creative Director
Ryan Crouchman
Group Account DIrector
Antoine Levasseur
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