TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography


Agency DESIGN ARMY / Washington DC

Client LOWE


Print or Digital / Brand Identity System

Annual ID



Gallery 64 is a new apartment building that is surrounded by 15 other new developments all catering to the same demographics, that’s nearly 6,0000 new apartment units “now leasing” All of them feature a similar set of amenities and features and priced within a few hundred dollars of each other. Gallery 64 is unique as it shares a courtyard with the Rubell Museum of Contemporary Art. Leveraging this distinct attribute, the Gallery 64 brand evokes a very curated and artful approach.

Gallery 64 branding is expressive, artful, and diverse. The many variations of the 64 are used to represent all aspects of “art” from textile design to break-dancing, while the curated photography visuals were concepted as modern “pop-art.” The brand colors are primary yet polished, and the brand patterns allow for a controlled graphic volume based on application.

2023 Awards

Total Points: 20

TDC Winner


Design Firm

Design Army / Washington DC

Art Director

Chris Zafeiriadis

Chief Creative Officer

Pum Lefebure

Creative Director

Heloise Condroyer
Mariela Hsu

Executive Creative Director

Sucha Becky


Dean Alexander

Project Manager

Jake Lefebure


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