TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Print or Digital / Brand Identity System
Annual ID
TDC69_TY036T
Description
Gallery 64 is a new apartment building that is surrounded by 15 other new developments all catering to the same demographics, that’s nearly 6,0000 new apartment units “now leasing” All of them feature a similar set of amenities and features and priced within a few hundred dollars of each other. Gallery 64 is unique as it shares a courtyard with the Rubell Museum of Contemporary Art. Leveraging this distinct attribute, the Gallery 64 brand evokes a very curated and artful approach.
Gallery 64 branding is expressive, artful, and diverse. The many variations of the 64 are used to represent all aspects of “art” from textile design to break-dancing, while the curated photography visuals were concepted as modern “pop-art.” The brand colors are primary yet polished, and the brand patterns allow for a controlled graphic volume based on application.
Gallery 64 branding is expressive, artful, and diverse. The many variations of the 64 are used to represent all aspects of “art” from textile design to break-dancing, while the curated photography visuals were concepted as modern “pop-art.” The brand colors are primary yet polished, and the brand patterns allow for a controlled graphic volume based on application.
2023 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Design Army / Washington DC
Art Director
Chris Zafeiriadis
Chief Creative Officer
Pum Lefebure
Creative Director
Heloise Condroyer
Mariela Hsu
Designer
Chloe Jung
Tony Kim
Yeri Choi
Ziyi Xu
Executive Creative Director
Sucha Becky
Photographer
Dean Alexander
Project Manager
Jake Lefebure
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