TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

The landforms of a city

Agency RIFLING / Changsha

Client Changsha Metro


Print / Posters - Series

Annual ID



Changsha is a city in central China.
The Changsha subway has a total of 5 lines and these 5 lines cover the whole city.
We recorded all the fares of the subway from one station to another.
These 5 posters are naturally formed based on the fare arrangement of the subway.
The different colors represent different fares, from 2 RMB to 7 RMB.
The composition of color and form is also full of serendipity.
And this group of posters represent a route respectively. The composition is the city's landscape.
More importantly, it is to call for "green travel" and to feel the city's city's landscape.

2023 Awards

Total Points: 20

TDC Winner


Creative Director

Cai Yidong


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