TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

We are the Freedom

Agency Grafprom / Kharkiv

Client Office Ukraine / Pride Bikes

Category

Print / Posters - Series

Annual ID

TDC69_TY049T

Description

The war changed everything. For all Ukrainians in general and for every Ukrainian personally. Our hometown of Kharkiv has been under fire since February 24, 2022. Some have left, and some have stayed. The city is half-empty, and half-empty are our hearts, no matter where we are. Communities of kindred spirits and even families have become fragmented. We wanted to fill Kharkiv and the other Ukrainian cities and all the places where Ukrainians have been taken to by war, with our posters as a reminder that we are together. Later we produced a second edition of the campaign to be distributed along the streets of EU.

2023 Awards

Total Points: 20

TDC Winner

Credits

Studio

Grafprom / Kharkiv

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