TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography


Agency Thinking*Room / Jakarta

Client Thinking Room


Print / Printed Ephemera / Cards / Stickers - Single

Annual ID



Days of the water Rabbit year, printed on a paper scroll. Inspired by a rabbit’s hop, the hopscotch game, and hopes for the year, Hopescotch is a mindful calendar to manifest a good hope every day in the year 2023. The iconic form of hopscotch game transformed into the shape of a bunny head. In the other hand, the typography is inspired by the roundness and the curve of an adorable Rabbit's form. Everyhing are combined into a contemporary way of celebrating Lunar New Year.

2023 Awards

Total Points: 20

TDC Winner


Design Firm

Thinking*Room / Jakarta
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