Analog:Shift is the premier purveyor of vintage watches in New York City and beyond.
Anchored by their deep, eclectic catalogue of timepieces and obsession with history and
storytelling, Analog:Shift is bringing their passion to an ever-growing audience of watch
lovers as they expand around the world.
GrandArmy worked with Analog:Shift to construct a 360-degree brand experience,
containing an identity platform, visual merchandising system, customer journey
packaging design, store design, event design, out-of-home campaign, and brand film—
all centered on the intricate, emotional stories that watches tell.
The Analog:Shift typographic system anchors around a diverse set of typefaces with
clearly defined roles, all working in concert to surface the unique details in each vintage
watch, from their displays in-store to e-commerce online. Bold headlines, quirky
commentary on history and fashion, and intricate horological details all come together to
elevate the fantasy and excitement of vintage watch ownership.