TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

NAN NI WAN APPLE

Agency IDEAFINE / XI'AN

Client NAN NI WAN

Category

Print / Packaging Design - Single

Annual ID

TDC69_TY056T

Description

The Nanniwan spirit is an important part of the Yan'an spirit. Its spiritual core of self-reliance and striving for strength encourages generations of Chinese people to overcome difficulties and win. The product selling points of Luochuan Apple, such as "sweet and delicious", "meat crisp honey" and other ideas, are integrated into an old style certificate of award, which is an original "new apple certificate", and the font is the handwriting of the older generation of revolutionaries such as Mao Zedong.

2023 Awards

Total Points: 20

TDC Winner

Credits

Studio

Ideafine / Xi'an

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