TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

"What's in the Box"

Agency Studio Marina Veziko / Helsinki

Client Packhelp

Category

Print / Packaging Design - Single

Annual ID

TDC69_TY058T

Description

"What's in the Box" – A series of typographic mailer boxes designed for Packhelp, a sustainable online supplier for custom made packaging solutions.

In an ideal world, all plans would see the light of day, and we'd have all the help we need to reach our goals. In reality, there's rarely a quick fix. For business owners everywhere, these words ring very close to home.
Packhelp acknowledges the struggle that small business owners experience and wanted to celebrate the different aspects of the entrepreneur lifestyle. Our project aimed to inspire authentic storytelling through packaging.
The final design – a typographic pattern – showcases an endless box maze composed of the range of emotions and thoughts that entrepreneurs experience daily. Despite the emotional rollercoaster, the underlying message is "Think big and back yourself – you got this".

2023 Awards

Total Points: 20

TDC Winner

Credits

Studio

Studio Marina Veziko / Helsinki

Animator

Otso Reitala

Photographer

Aleksi Tikkala

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