TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Print / Packaging Design - Single
Annual ID
TDC69_TY059T
Description
Dia Elis produces exceptional organic oliveoil near Ancient, where the Heraean Games took place — a footrace inwhich young women competed in honour ofthe goddess Hera. This unique legacy informed ourbrand identity for Dia Elis. Inspired bythe platonic ideals of rhythm and harmony, wecreated a holistic identity that speaks tothe past while looking tothe future.
The logo isa female runner, sprinting ahead withthe vigour and vitality bestowed bythe product. Her dynamic silhouette recalls the red-figure vessels of ancient Greece. The steady pace ofher heartbeat and breath is rendered in the sparse layout of the elegant typography, which creates a sense of rhythmical movement.
We performed a comprehensive branding strategy, crafted the storytelling and conceived the structural packaging, a lightweight but load-bearing lid that is easy to pick up. The purple color pop when opening the packaging creates an element of surprise. The gold spot onthe lid suggests the liquid gold within.
The logo isa female runner, sprinting ahead withthe vigour and vitality bestowed bythe product. Her dynamic silhouette recalls the red-figure vessels of ancient Greece. The steady pace ofher heartbeat and breath is rendered in the sparse layout of the elegant typography, which creates a sense of rhythmical movement.
We performed a comprehensive branding strategy, crafted the storytelling and conceived the structural packaging, a lightweight but load-bearing lid that is easy to pick up. The purple color pop when opening the packaging creates an element of surprise. The gold spot onthe lid suggests the liquid gold within.
2023 Awards
Total Points: 20
TDC Winner
Credits
Agency
G Design Studio
Copywriter
Marioanna Louka
Sophia Kostaki
Creative Director
Dimitris Stefanidis
Michalis Georgiou
Illustrator
Sophia Kyrimi
Sound Designer
Giorgos Papadakis
Senior Art Director
Kimon Ladonikolas
CERAMIC BOTTLE DESIGN
Studio Aristotelis Barakos
Senior Art Director / Manager
Sophia Kostaki
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