TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
Learn more about TDC72
Category
Print / Packaging Design - Series
Annual ID
TDC69_TY063T
Twenty years of masterfully roasted coffee had earned Goshen a loyal following and plenty of potential to expand. What they lacked was a visual identity that resonated with their audience — and a brand idea to inspire it. To help Goshen stand out on intensely competitive retail shelves and draw more visitors to their cafes, TOKY infused unexpected meaning into the brand name. “Goshen” became a symbolic mashup of the words “Good Shit Energy,” and a North Star for the unapologetic and positive vibe of the new brand.
2023 Awards
Total Points: 20
TDC Winner
Credits
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