TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

Amour Liquide

Agency Land / Austin + Caserne / Montreal

Client Amour Liquide

Category

Print / Packaging Design - Series

Annual ID

TDC69_TY065T

Description

Amour Liquide’s mission is as simple as it gets: to encapsulate “bar-quality” cocktails in a both charming and convenient package. This pocket buddy can follow along when you go on your adventures, be it a casual apero, an afternoon at the park or a relaxing sailboat ride. Liquid, effortless mixologic refinement has never been so accessible – and delicious.

The visual identity is a mix of different eras. The illustration is inspired by mythology and recalls old drawings. The color palette is a tribute to the 70s and to this generation of "peace and love" echoing the name of the product.

2023 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Land / Austin
Caserne / Montreal

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