TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Typography

Degrees of Love in Arabic Language

Agency Zayed University / Dubai

Client Personal


Environmental Design / Installation / Environmental Design

Annual ID



In this new body of work, Zena Adhami explores the complexities of emotion and type in the Arabic language by zooming in on the meanings of the word "love". According to Dr Fatima Mernissi, sociologist and writer and one of the most prominent Islamic feminists, There are over 50 words for Love in Arabic. Using design as a departure point, Adhami explores in this body of work the tension between meaning, weaving and touch by producing these previously-2D works into intimate carpets that adorn the feet of visitors inside domestic spaces. The work, titled "Degrees of Love in Arabic Language", is a compelling collection of rugs that serve as a contemporary representation of the graphic design in an interior design setting. The work aims to explore the "encounters" between our bodies, art and language in transformative ways of interior and intimate domestic spaces.

2023 Awards

Total Points: 20

TDC Winner


College / University

Zayed University / Dubai

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