The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Client
Title
Category
Award
Points
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Out of Home
Points: 90.0
This Girl Can
Agency: FCB Inferno / London Client: Sport England Category: Fusion Pencil
Points: 90.0
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje Client: United4Rescue Category: Experiential Music & Sound
Points: 90.0
Hidden Spots
Agency: GUT / Sao Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Points: 90.0
Water Index
Agency: Havas Turkey / İstanbul Client: Reckitt / Finish Category: Green Pencil
Points: 90.0
The New National Anthem Edition
Agency: Impact BBDO / Dubai Client: An Nahar Newspaper Category: Best of Print
Points: 90.0
The Elections Edition
Agency: Impact BBDO / Dubai Client: An Nahar Newspaper Category: Experiential & Installations / Experiential & Immersive
Points: 90.0
The Elections Edition
Agency: Impact BBDO / Dubai Client: An Nahar Newspaper Category: Innovation & Transformation / Innovation in Print
Points: 90.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna Client: Vienna Tourist Board Category: Best of Public Relations
Points: 90.0
Pinatex
Agency: L&C / New York Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
Points: 90.0
Pinatex
Agency: L&C / New York Client: Dole Sunshine Company + Ananas Anam Category: Sustainable Development Goals
Points: 90.0
Pinatex
Agency: L&C / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Creative Use of Data
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Experiential & Immersive
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago Client: Change the Ref Inc. Category: Best of Out of Home
Points: 90.0
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
Points: 90.0
True Name
Agency: McCann / New York Client: Mastercard Category: Best of Public Relations
Points: 90.0
The Bread Exam
Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Best of Social Media
Points: 90.0
Eat a Swede
Agency: McCann / Stockholm Client: The Swedish Food Federation Category: Branded Content
Points: 90.0
The Unfinished Votes
Agency: McCann Health / New York Client: Change the Ref Category: Best of Health, Wellness & Pharma
Points: 90.0
DojaCode
Agency: Mojo Supermarket Client: Girls Who Code Category: Best of Branded Entertainment
Points: 90.0
DojaCode
Agency: Mojo Supermarket Client: Girls Who Code Category: Best of Interactive & Mobile Craft
Points: 90.0
The UNSeen Story
Agency: MullenLowe / New York Client: UN Women Category: Sustainable Development Goals
Points: 90.0
Vehicle of Change
Agency: NORD DDB / Stockholm Client: Vattenfall Category: Green Pencil
Points: 90.0
NarcoStore
Agency: Ogilvy Colombia / Bogotá Client: Colombia con Memoria Foundation Category: Websites / Ecommerce
Points: 90.0
The Innocent Eyes
Agency: Ogilvy Group Thailand / Bangkok Client: Monde Nissin / Voiz Category: Best of Film & Video
Points: 90.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Points: 90.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Points: 90.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Sustainable Development Goals
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London Client: Unilever / Dove Category: Magazine / Series
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London Client: Dove Category: Multi-Country or Global / CSR
Points: 90.0
The Black Elevation Map
Agency: Performance Art / Toronto Client: Black & Abroad Category: Best of Interactive & Mobile Craft
Points: 90.0
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Points: 90.0
Shutter Ads
Agency: Publicis Italy / Milan Client: Heineken Category: Best of Direct Marketing
Points: 90.0
Auditorial
Agency: R/GA / London Client: Google Category: Editorial / Digital Publications
Points: 90.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia Client: The Royal Australian Mint Category: Non-traditional & Guerrilla Marketing
Points: 90.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia Client: The Royal Australian Mint Category: Promotional Items / Physical Products
Points: 90.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Points: 90.0
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland Client: Global Women Category: Television & VOD / Short Form - Series
Points: 90.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Best of Moving Image Craft
Points: 90.0
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Physical Products
Points: 90.0
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Use of Technology
Points: 90.0
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Sport England
Title:
This Girl Can
Category:
Fusion Pencil
Award:
2021 Fusion Pencil Fusion Pencil
Points:
90.0
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Experiential Music & Sound
Award:
2021 Music & Sound Craft Gold Pencil
Points:
90.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Reckitt / Finish
Title:
Water Index
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.0
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Best of Print
Award:
2021 Print Best of Discipline Pencil
Points:
90.0
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
90.0
Client:
An Nahar Newspaper
Title:
The Elections Edition
Category:
Innovation & Transformation / Innovation in Print
Award:
2023 Print & Promotional Gold Pencil
Points:
90.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Best of Public Relations
Award:
2022 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Points:
90.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Award:
2022 Health & Wellness Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Creative Use of Data
Award:
2022 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Experiential & Immersive
Award:
2022 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Out of Home
Award:
2022 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Award:
2023 Design Gold Pencil
Points:
90.0
Client:
Mastercard
Title:
True Name
Category:
CMO Pencil
Award:
2021 CMO Pencil CMO Pencil
Points:
90.0
Client:
Mastercard
Title:
True Name
Category:
Best of IP & Products
Award:
2021 IP & Products Best of Discipline Pencil
Points:
90.0
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Award:
2021 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.0
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
90.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Best of Health, Wellness & Pharma
Award:
2021 Health, Wellness & Pharma Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Award:
2022 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.0
Client:
UN Women
Title:
The UNSeen Story
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.0
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Award:
2023 Green Pencil Green Pencil
Points:
90.0
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Gold Pencil
Points:
90.0
Client:
Monde Nissin / Voiz
Title:
The Innocent Eyes
Category:
Best of Film & Video
Award:
2023 Film & Video Best of Discipline Pencil
Points:
90.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Cultural Driver
Award:
2023 Cultural Driver Best of Discipline Pencil
Points:
90.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.0
Client:
LEGO
Title:
Green Instructions
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
90.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
90.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
90.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
90.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Best of Interactive & Mobile Craft
Award:
2023 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.0
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Broadcast / Series
Award:
2023 Radio & Audio Gold Pencil
Points:
90.0
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
90.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Gold Pencil
Points:
90.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Promotional Items / Physical Products
Award:
2021 Print Gold Pencil
Points:
90.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Gold Pencil
Points:
90.0
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Award:
2022 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
90.0
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
90.0
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
90.0