The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations
Points: 150.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
Points: 150.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Points: 100.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Non-Broadcast / Online
Points: 100.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good
Points: 100.0
KIKUCHI NARUYOSHI : JAZZ
Agency: HAKUHODO / Tokyo Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Points: 100.0
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Points: 100.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 100.0
THE EPIC SPLIT
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Points: 100.0
New York Writes Itself
Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single
Points: 100.0
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online / Short-Form
Points: 100.0
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Points: 100.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Points: 100.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 100.0
The Scent of Success
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil
Points: 100.0
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil
Points: 100.0
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
Global Nike
Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global Client: Nike Category: Penta Pencil
Points: 100.0
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 75.0
Cog
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Points: 75.0
Grrr
Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Points: 75.0
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 75.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Points: 75.0
Noitulove
Agency: AMV BBDO / London Client: Guinness Category: Consumer Television / Over :30 - Single - max. :90
Points: 75.0
Tate Tracks
Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Points: 75.0
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Points: 75.0
The Best Job in the World
Agency: CumminsNitro Brisbane / South Brisbane Client: Tourism Queensland Category: Integrated Branding / Integrated Branding Campaign
Points: 75.0
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 75.0
Write the Future
Agency: Nike Comms Team Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Points: 75.0
Little Marina
Agency: Mother New York / NY Client: Target Category: Experiential Advertising / Installations
Points: 75.0
The Kinetic Sculpture for the BMW Museum, Munich
Agency: ART+COM / Berlin Client: BMW Group Category: Environmental Design / Single
Points: 75.0
SOUR 'Hibi no Neiro' (Tone of Everyday)
Agency: Masashi & Hal & Magico & Masayoshi / Japan & USA Client: Zealot Co.,Ltd / Neutral Nine Records Category: Broadcast Design / Single
Points: 75.0
Dear Bill
Agency: Go Welsh / Lancaster Client: Society of Design Category: Typography in Design / Single
Points: 75.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Points: 75.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Points: 75.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Points: 75.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 75.0
The Lioness Crest
Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding
Points: 75.0
Insta Novels
Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Points: 75.0
NEC ecotonoha project
Agency: NEC Media Products / Ota-ku Client: NEC Corporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 75.0
Whassup? site
Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
Points: 75.0
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 75.0
BMW Films: The Hire
Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 75.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Points: 75.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 75.0
Nike+
Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Points: 75.0
UNIQLOCK
Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Points: 75.0
eco:Drive
Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 75.0
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 75.0
Old Spice Response Campaign
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Campaign
Points: 75.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Gold Pencil
Points:
150.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaigns / Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
150.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
100.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
100.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
100.0
Client:
Bureau KIKUCHI
Title:
KIKUCHI NARUYOSHI : JAZZ
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Gold Pencil
Points:
100.0
Client:
Not Impossible Labs
Title:
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Gold Pencil
Points:
100.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
100.0
Client:
Volvo Trucks
Title:
THE EPIC SPLIT
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Gold Pencil
Points:
100.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
100.0
Client:
Volvo Trucks
Title:
The Epic Split
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
100.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
100.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
100.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Gold Pencil
Points:
100.0
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta
Points:
100.0
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta
Points:
100.0
Client:
Apple
Title:
TBWAMedia Arts Lab + Apple
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta
Points:
100.0
Client:
Nike
Title:
Global Nike
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta
Points:
100.0
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Gold Pencil
Points:
75.0
Client:
Honda
Title:
Cog
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Gold Pencil
Points:
75.0
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Gold Pencil
Points:
75.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Gold Pencil
Points:
75.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
75.0
Client:
Guinness
Title:
Noitulove
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2006 Advertising Gold Pencil
Points:
75.0
Client:
Tate Modern
Title:
Tate Tracks
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
Award:
2007 Advertising Gold Pencil
Points:
75.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
75.0
Client:
Tourism Queensland
Title:
The Best Job in the World
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
75.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Gold Pencil
Points:
75.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
75.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Gold Pencil
Points:
75.0
Client:
BMW Group
Title:
The Kinetic Sculpture for the BMW Museum, Munich
Category:
Environmental Design / Single
Award:
2009 Design Gold Pencil
Points:
75.0
Client:
Zealot Co.,Ltd / Neutral Nine Records
Title:
SOUR 'Hibi no Neiro' (Tone of Everyday)
Category:
Broadcast Design / Single
Award:
2010 Design Gold Pencil
Points:
75.0
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Award:
2011 Design Gold Pencil
Points:
75.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Gold Pencil
Points:
75.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Gold Pencil
Points:
75.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Gold Pencil
Points:
75.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Gold Pencil
Points:
75.0
Client:
Nike
Title:
The Lioness Crest
Category:
Branding / Rebranding
Award:
2018 Design Gold Pencil
Points:
75.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Award:
2019 Design Gold Pencil
Points:
75.0
Client:
NEC Corporation
Title:
NEC ecotonoha project
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2004 Interactive Gold Pencil
Points:
75.0
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Award:
2001 Interactive Gold Pencil
Points:
75.0
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Award:
2002 Interactive Gold Pencil
Points:
75.0
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Award:
2003 Interactive Gold Pencil
Points:
75.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
75.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Gold Pencil
Points:
75.0
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Gold Pencil
Points:
75.0
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
75.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Gold Pencil
Points:
75.0
Client:
Old Spice
Title:
Old Spice Response Campaign
Category:
Interactive Advertising / Other Interactive Media - Campaign
Award:
2011 Interactive Gold Pencil
Points:
75.0
