The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati Client: Procter & Gamble - Tide Category: Penta Pencil
Points: 150.0
Long Term
Agency: FCB / Toronto Client: Canadian Down Syndrome Society Category: Penta Pencil
Points: 150.0
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Penta Pencil
Points: 150.0
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Show
Points: 135.0
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
Points: 135.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs Client: Change the Ref Inc. Category: Best of Show
Points: 135.0
The Scent of Success
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil
Points: 100.0
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil
Points: 100.0
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
Global Nike
Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global Client: Nike Category: Penta Pencil
Points: 100.0
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Creative Use of Data
Points: 90.0
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Digital Craft
Points: 90.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Points: 90.0
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Integrated
Points: 90.0
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment
Points: 90.0
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Points: 90.0
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
Points: 90.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs Client: Good Humor Category: Best of Radio & Audio
Points: 90.0
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Points: 90.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
Points: 90.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore Client: Starburst Swirlers Category: Best of Mobile
Points: 90.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Fusion Pencil
Points: 90.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated
Points: 90.0
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
Points: 90.0
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago Client: City of Chicago Category: Best of Design
Points: 90.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Points: 90.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto Client: Dove Category: Best of Creative Effectiveness
Points: 90.0
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Sustainable Development Goals
Points: 90.0
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Best of Creative Use of Data
Points: 90.0
David's Unusables
Agency: Special / Auckland + Motor Neurone Disease New Zealand + The Post Office Client: Motor Neurone Disease New Zealand (MND NZ) Category: Best of Pharma
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Branded Entertainment
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Interactive & Mobile Craft
Points: 90.0
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia Client: The Royal Australian Mint Category: Best of Direct Marketing
Points: 90.0
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Points: 90.0
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Best of In-House
Points: 90.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Best of Pharma
Points: 90.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris Client: Women in Games Category: Best of Branded Entertainment
Points: 90.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Points: 90.0
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Best of Direct Marketing
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online
Points: 90.0
Michelob ULTRA Courtside
Agency: FCB / New York Client: Michelob ULTRA, Microsoft, NBA Category: Best of Out of Home
Points: 90.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Experiential & Immersive
Points: 90.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto Client: Muskrat Magazine Category: Best of Radio & Audio
Points: 90.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Public Relations
Points: 90.0
Morning After Island
Agency: Ogilvy Honduras / Tegucigalpa + 14 al Centro Latam / Tegucigalpa Client: Grupo Estratégico PAE Category: Best of Cultural Driver
Points: 90.0
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad Client: Telenor Pakistan Category: Sustainable Development Goals
Points: 90.0
Client:
Procter & Gamble - Tide
Title:
Saatchi & Saatchi & Tide
Category:
Penta Pencil
Award:
2021 Penta Pencil Penta Pencil
Points:
150.0
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.0
Client:
Canadian Down Syndrome Society
Title:
Long Term
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.0
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Show
Award:
2021 Best of Show Best of Show Pencil
Points:
135.0
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
135.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Show
Award:
2022 Best of Show Best of Show Pencil
Points:
135.0
Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
Apple
Title:
TBWAMedia Arts Lab + Apple
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
Nike
Title:
Global Nike
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Award:
2021 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Digital Craft
Award:
2021 Digital Craft Best of Discipline Pencil
Points:
90.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Integrated
Award:
2021 Integrated Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Branded Entertainment
Award:
2021 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Music & Sound Craft
Award:
2021 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Best of Radio & Audio
Award:
2021 Radio & Audio Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Best of Interactive, Online & Mobile
Award:
2023 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Best of Mobile
Award:
2021 Mobile Best of Discipline Pencil
Points:
90.0
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.0
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.0
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
90.0
Client:
City of Chicago
Title:
Boards of Change
Category:
Best of Design
Award:
2021 Design Best of Discipline Pencil
Points:
90.0
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
90.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Award:
2023 Gaming Best of Discipline Pencil
Points:
90.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil SDG Pencil
Points:
90.0
Client:
Gahr WeCapital
Title:
Data Tienda
Category:
Best of Creative Use of Data
Award:
2023 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
Motor Neurone Disease New Zealand (MND NZ)
Title:
David's Unusables
Category:
Best of Pharma
Award:
2022 Pharma Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Award:
2022 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.0
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Best of Direct Marketing
Award:
2021 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
90.0
Client:
Ecox
Title:
Emergency Bikes
Category:
Best of In-House
Award:
2021 In-House Best of Discipline Pencil
Points:
90.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Best of Pharma
Award:
2023 Pharma Best of Discipline Pencil
Points:
90.0
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
LEGO
Title:
Green Instructions
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Award:
2023 Direct Marketing Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Interactive & Online
Award:
2021 Interactive & Online Best of Discipline Pencil
Points:
90.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Out of Home
Award:
2021 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Experiential & Immersive
Award:
2023 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Best of Radio & Audio
Award:
2023 Radio & Audio Best of Discipline Pencil
Points:
90.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Public Relations
Award:
2023 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Grupo Estratégico PAE
Title:
Morning After Island
Category:
Best of Cultural Driver
Award:
2023 Cultural Driver Best of Discipline Pencil
Points:
90.0
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.0
