The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 50.0
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Points: 50.0
Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 25.0
Reveal
Agency: AgênciaClick / São Paulo Client: C&A Category: Banners / Banner - Single
Points: 25.0
Matchbook
Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Allied Works Architecture website
Agency: Paris France, Inc. / Portland Client: Allied Works Architecture Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 25.0
Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 25.0
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 25.0
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Vodafone
Agency: Wieden+Kennedy / Amsterdam Client: Vodafone Ltd. UK Category: Beyond the Banner
Points: 25.0
Tock Tick
Agency: Saatchi & Saatchi / Cape Town Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Identifying Courage
Agency: Slaughter Hanson / Birmingham Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Bar
Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Newspaper/Blanket
Agency: Publicis Mojo / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 25.0
RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis Client: Archipelago Category: Package Design / Commercial Product Packaging
Points: 25.0
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
Points: 25.0
Collage
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Dots
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
HP Invent-Music Composer
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single
Points: 25.0
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
HP Invent Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign
Points: 25.0
Serie
Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Odyssey
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Unavailable Perfume
Agency: Sagmeister / New York Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 25.0
Business Class
Agency: AlmapBBDO / São Paulo Client: Iberia Category: Beyond the Banner
Points: 25.0
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 25.0
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Beach Bar Pool
Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Made You Look
Agency: Sagmeister / New York Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Points: 25.0
vw.com/autoshow
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Folder
Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 25.0
School
Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Points: 25.0
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
MID-TOKYO MAPS
Agency: Transform / IMG SRC, INC. / Tokyo Client: Mori Building Co.,Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
The Weight Check
Agency: Hakuhodo Inc. / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Absolut LA
Agency: TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Points: 25.0
Nike Freestyle
Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Rainforest, Following Car, Battle
Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 25.0
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
The A Class. A Good Idea CD-Rom
Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Mercedes-Benz Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
Got used interactive cd
Agency: Archrival / Lincoln Client: nebraska book company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 25.0
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Best of Show Pencil
Points:
50.0
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Award:
2002 Interactive Best of Show Pencil
Points:
50.0
Client:
American Cancer Society
Title:
Breast Exam
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
C&A
Title:
Reveal
Category:
Banners / Banner - Single
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Allied Works Architecture
Title:
Allied Works Architecture website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Vodafone Ltd. UK
Title:
Vodafone
Category:
Beyond the Banner
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Auckland City Mission
Title:
Newspaper/Blanket
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
King James RSVP
Title:
RSVP All-in-One Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Archipelago
Title:
Archipelago Pennies Poster Campaign
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent-Music Composer
Category:
Banners / Banner - Single
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Iberia
Title:
Business Class
Category:
Beyond the Banner
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Booth Clibborn
Title:
Made You Look
Category:
Publication Design / Book Jacket Design
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
vw.com/autoshow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
BMW
Title:
Folder
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
International Division of the History Channel
Title:
Coronation, Moonwalk, Boxing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Mori Building Co.,Ltd.
Title:
MID-TOKYO MAPS
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Absolut Vodka
Title:
Absolut LA
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike Europe
Title:
Nike Freestyle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Mercedes-Benz
Title:
The A Class. A Good Idea CD-Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
nebraska book company
Title:
Got used interactive cd
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2002 Advertising Gold Pencil
Points:
25.0
