The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Most Awarded Work Rankings

 


Client

Title

Category

Award

Points

Burger King Agency: DAVID / Miami Client: Burger King Category: Penta Pencil Points: 75.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 75.0
Snickers & BBDO: Thinking Globally, Acting Locally Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO Client: Mars Chocolate North America / Snickers Category: Penta Pencil Points: 75.0
Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Client: Ministry of Public Health, Afghanistan Category: Product Design / Physical Product Points: 50.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Experiential Points: 50.0
Pedigree Selfie STIX Agency: Colenso BBDO / Auckland Client: Mars Category: Applications Points: 50.0
To The Last Tree Standing Agency: Ogilvy & Mather Polska / Warsaw Client: Greenpeace Poland Category: Gaming Points: 50.0
The Lioness Crest Agency: Wieden+Kennedy / Amsterdam + New / Amsterdam + Mindshare / Amsterdam Client: Nike Category: Branding / Rebranding Points: 50.0
Give Registry Agency: Clemenger BBDO / Melbourne Client: Myer Category: Integrated Campaign Points: 50.0
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content Points: 50.0
Beyond Money Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single Points: 50.0
Burning Stores Agency: DAVID / Miami Client: Burger King Category: Publishing / Newspaper - Campaign Points: 50.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments Points: 50.0
Trash Isles Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building Points: 50.0
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel Points: 50.0
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel Points: 50.0
Pedigree Selfie STIX Clip Agency: Colenso BBDO / Auckland Client: Mars Category: Physical Product Points: 50.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 50.0
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single Points: 50.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign Points: 50.0
Ash to Art Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D Points: 25.0
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + JK Reps / Toronto Client: SickKids Foundation Category: Cross-Platform / Integrated Branding Points: 25.0
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Illustration - Single or Campaign Points: 25.0
LA Original Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign Points: 25.0
The Colour of Corruption Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Websites / Utility Points: 25.0
The Book of Rock Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Illustration - Single or Campaign Points: 25.0
Nosferatu Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Sound - Campaign Points: 25.0
NEIGHBORHOODS Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow Client: Sberbank of Russia Category: Online Advertising / Banners Points: 25.0
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form Points: 25.0
Anything But Sorry Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Community Building Points: 25.0
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Ambient Media / Experiential & Installations Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Interactive Video Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Film / Online Points: 25.0
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Innovation in Cross-Platform / Integrated Branding Points: 25.0
BVG x adidas – The Ticket-Shoe Agency: Jung von Matt AG / Hamburg Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Cross-Platform / Integrated Branding Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online Points: 25.0
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Craft / Printing / Production - Single or Campaign Points: 25.0
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Brand Voice Points: 25.0
SickKids VS - All In Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal Client: SickKids Foundation Category: Film / Long Form Points: 25.0
IKEA Pee Ad Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Print & Outdoor / Print Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Brand Voice Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management Points: 25.0
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Ambient Media / Live Events Points: 25.0
YOURNALIST Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Applications Points: 25.0
#NuggsforCarter Agency: Ketchum / Atlanta + VML / Kansas City Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
VR Vaccine Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Client: Hermes Pardini Category: Digital / Mobile Points: 25.0
AAMI SmartPlates Agency: Ogilvy Australia / Melbourne Client: AAMI Category: Utility Points: 25.0
Exclusive the Rainbow live event Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications Points: 25.0

Burger King

Burger King

Penta Pencil

2018 Penta Pencil Penta Pencil

75.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Show Pencil

75.0

Mars Chocolate North America / Snickers

Snickers & BBDO: Thinking Globally, Acting Locally

Penta Pencil

2018 Penta Pencil Penta Pencil

75.0

Ministry of Public Health, Afghanistan

Immunity Charm

Product Design / Physical Product

2018 Health, Wellness & Pharma Best of Discipline Pencil

50.0

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Experiential

2018 Cross-Platform Best of Discipline Pencil

50.0

Mars

Pedigree Selfie STIX

Applications

2018 Mobile Best of Discipline Pencil

50.0

Greenpeace Poland

To The Last Tree Standing

Gaming

2018 Interactive Best of Discipline Pencil

50.0

Nike

The Lioness Crest

Branding / Rebranding

2018 Design Best of Discipline Pencil

50.0

Myer

Give Registry

Integrated Campaign

2018 Public Relations Best of Discipline Pencil

50.0

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

2018 Radio Best of Discipline Pencil

50.0

Banco Santander

Beyond Money

Broadcast / Long Form - Single

2018 Branded Entertainment Best of Discipline Pencil

50.0

Burger King

Burning Stores

Publishing / Newspaper - Campaign

2018 Print & Outdoor Best of Discipline Pencil

50.0

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

2018 Responsive Environments Best of Discipline Pencil

50.0

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

2018 Social Media Best of Discipline Pencil

50.0

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Best of Discipline Pencil

50.0

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

2018 UX / UI Best of Discipline Pencil

50.0

Mars

Pedigree Selfie STIX Clip

Physical Product

2018 Intellectual Property Best of Discipline Pencil

50.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Discipline Pencil

50.0

Samsung

Ostrich

Craft - Visual Effects / Single

2018 Moving Image Craft Best of Discipline Pencil

50.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

2018 Film Best of Discipline Pencil

50.0

Glasgow School of Art

Ash to Art

Experimental / Internal Projects / R&D

2018 Intellectual Property Gold Pencil

25.0

SickKids Foundation

SickKids VS - All In

Cross-Platform / Integrated Branding

2018 Health, Wellness & Pharma Gold Pencil

25.0

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Mayor's Fund for Los Angeles

LA Original

Craft / Art Direction - Campaign

2018 Cross-Platform Gold Pencil

25.0

Reclame Aqui

The Colour of Corruption

Websites / Utility

2018 Interactive Gold Pencil

25.0

Kiss FM

The Book of Rock

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Getty Images

Nosferatu

Craft / Sound - Campaign

2018 Cross-Platform Gold Pencil

25.0

Sberbank of Russia

NEIGHBORHOODS

Online Advertising / Banners

2018 Interactive Gold Pencil

25.0

Cigna

TV Doctors - Even More Drama

Film / Short Form

2018 Health, Wellness & Pharma Gold Pencil

25.0

Canadian Down Syndrome Society

Anything But Sorry

Community Building

2018 Public Relations Gold Pencil

25.0

Ministry of Public Health, Afghanistan

The Immunity Charm

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

25.0

Burger King

Google Home of The Whopper

Interactive Video

2018 Interactive Gold Pencil

25.0

Burger King

Google Home of The Whopper

Innovation in Film / Online

2018 Film Gold Pencil

25.0

Burger King

Google Home of The Whopper

Innovation in Cross-Platform / Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

Berliner Verkehrsbetriebe (BVG)

BVG x adidas – The Ticket-Shoe

Innovation in Cross-Platform / Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Film / Online

2018 Film Gold Pencil

25.0

IKEA Sweden

IKEA Pee Ad

Craft / Printing / Production - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

REI

#ForceofNature: Women Finding Freedom Outdoors

Brand Voice

2018 Public Relations Gold Pencil

25.0

SickKids Foundation

SickKids VS - All In

Film / Long Form

2018 Health, Wellness & Pharma Gold Pencil

25.0

IKEA Sweden

IKEA Pee Ad

Innovation in Print & Outdoor / Print

2018 Print & Outdoor Gold Pencil

25.0

City of Chicago

One Chicago

Brand Voice

2018 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

2018 Print & Outdoor Gold Pencil

25.0

City of Chicago

One Chicago

Reputation Management

2018 Public Relations Gold Pencil

25.0

WALMART

PRICE ON THE JERSEY

Ambient Media / Live Events

2018 Direct Marketing Gold Pencil

25.0

EITB - Euskal Irrati Telebista

YOURNALIST

Applications

2018 Mobile Gold Pencil

25.0

Wendy's

#NuggsforCarter

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

Hermes Pardini

VR Vaccine

Digital / Mobile

2018 Health, Wellness & Pharma Gold Pencil

25.0

AAMI

AAMI SmartPlates

Utility

2018 Mobile Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow live event

Ambient Media / Live Events

2018 Direct Marketing Gold Pencil

25.0

City of Chicago

One Chicago

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

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