The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
The Birth of Gaming Tourism
Client
Title
Category
Award
Points
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
Points: 25.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions
Points: 10.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Brand Transformation
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
Points: 2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Campaign
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Promotional Items / Booklets & Brochures
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Award:
2020 Integrated Merit Award
Points:
2.0