The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
Client
Title
Category
Award
Points
Shoplifters
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 300.0
Tiny Dancer
Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
Points: 100.0
The Man on the Moon
Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Points: 100.0
Tiny Dancer
Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 100.0
Shoplifters
Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Points: 100.0
GEICO. Five years and 15 minutes of award winning work.
Client: GEICO Category: Penta Pencil
Points: 100.0
The Scarecrow
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Craft Animation
Points: 50.0
Fast Forward, Lake
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 50.0
The Color Eater | Adobe Creative Cloud's Philosophy Video
Client: Adobe Systems Category: Craft - Animation / Animation
Points: 45.0
The Man on the Moon
Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
Points: 40.0
The Scarecrow
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Points: 30.0
Fast Forward, Going Up
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 30.0
Fast Forward
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 30.0
bing-a-thon
Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Guitar Hero
Client: Activision Category: Music / Integration of a brand in a music environment
Points: 25.0
Hardest Working Person in America
Client: Mitchum Category: Online Branded Entertainment / Campaign
Points: 25.0
We Choose The Moon
Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
We Choose The Moon
Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Clouds Over Cuba
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 25.0
Unskippable: Cleaning
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Family
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: High Five
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable
Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
The World's Biggest Asshole
Client: Donate Life Category: Online Films & Video / Short Form - Single
Points: 25.0
The Man on the Moon
Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Points: 20.0
Shoplifters
Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Points: 20.0
The Scarecrow
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Points: 20.0
Fast Forward, Forest
Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 20.0
Spy
Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 20.0
Fast Forward, Forest
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 20.0
Punchbag
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Points: 15.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Gold Pencil
Points:
300.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
100.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
100.0
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta
Points:
100.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
75.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Craft Animation
Award:
2014 Design Gold Pencil
Points:
50.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
50.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Gold Pencil
Points:
50.0
Client:
GEICO
Title:
It's What You Do
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Gold Pencil
Points:
50.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
50.0
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Silver Pencil
Points:
45.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
40.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Bronze Pencil
Points:
40.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Craft / Animation/Motion Graphics
Award:
2014 Interactive Silver Pencil
Points:
30.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Silver Pencil
Points:
30.0
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
30.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
30.0
Client:
GEICO
Title:
Fast Forward
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
30.0
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mitchum
Title:
Hardest Working Person in America
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Virginia Holocaust Museum
Title:
Category:
Public Service/Political / Public Service/Political: Single
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
Virginia Holocaust Museum
Title:
Category:
Public Service/Political / Public Service/Political: Outdoor and Posters
Award:
2000 Advertising Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Award:
2016 Cross-Platform Merit Award
Points:
20.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
20.0
Client:
SSE
Title:
Pier
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
20.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
20.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Video Craft / Direction
Award:
2014 Advertising Bronze Pencil
Points:
20.0
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Bronze Pencil
Points:
20.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
20.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
20.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
20.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Bronze Pencil
Points:
20.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
20.0
Client:
NSPCC
Title:
Punchbag
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Category:
Broadband Web Sites
Award:
2000 Interactive Silver Pencil
Points:
15.0
