The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Agency Rankings

 


BBDO New York / New York

Client

Title

Category

Award

Points

Bold Client: Diageo/Guinness Category: Collateral Design / Posters - Single Points: 25.0
Exchange Student Client: FedEx Category: Consumer Television / :30/:25 - Single Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign Client: AT&T Category: Public Service / Television - Campaign Points: 15.0
The Last Text Integrated Campaign Client: AT&T Category: Branded Content / Campaign Points: 10.0
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign Client: AT&T Category: Public Service / Newspaper or Magazine - Campaign Points: 10.0
Plead Your Case Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single Points: 5.0
Visible You Client: GE Category: Interactive Advertising / Environmental / Experiential - Single Points: 5.0
Loading Bar Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single Points: 5.0
True Blood Live Feed Client: HBO Category: Mobile Applications/Sites / Social Networks/ Community Points: 5.0
The Last Text Integrated Campaign Client: AT&T Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
FedEx TV Campaign Client: FedEx Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Road Trip Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single Points: 5.0
Funny Email Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Unreal Print Campaign Client: Armstrong Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Maps Client: Procter & Gamble/The Art of Shaving Category: Outdoor Design / Single Points: 5.0
Visible You Client: GE Category: Events and Installations / Points: 5.0
The Big Picture Campaign Client: Starbucks Category: Events and Installations / Points: 5.0
True Blood Live Feed Client: HBO/True Blood Category: Branded Applications / Points: 5.0
Steamy iAd Client: Campbell's Soup Category: Branded Applications / Points: 5.0

Diageo/Guinness

Bold

Collateral Design / Posters - Single

2011 Design Gold Pencil

25.0

FedEx

Exchange Student

Consumer Television / :30/:25 - Single

2011 Advertising Silver Pencil

15.0

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign

Public Service / Television - Campaign

2011 Advertising Silver Pencil

15.0

AT&T

The Last Text Integrated Campaign

Branded Content / Campaign

2011 Advertising Bronze Pencil

10.0

AT&T

LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign

Public Service / Newspaper or Magazine - Campaign

2011 Advertising Bronze Pencil

10.0

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

2011 Interactive Merit Award

5.0

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

2011 Interactive Merit Award

5.0

FedEx

Loading Bar

Interactive Advertising / Banners - Fixed Space - Single

2011 Interactive Merit Award

5.0

HBO

True Blood Live Feed

Mobile Applications/Sites / Social Networks/ Community

2011 Interactive Merit Award

5.0

AT&T

The Last Text Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2011 Advertising Merit Award

5.0

FedEx

FedEx TV Campaign

Consumer Television / :30/:25 - Campaign

2011 Advertising Merit Award

5.0

Mars Chocolate North America/Snickers

Road Trip

Consumer Television / :30/:25 - Single

2011 Advertising Merit Award

5.0

AT&T

Funny Email

Consumer Television / :30/:25 - Single

2011 Advertising Merit Award

5.0

Armstrong

Unreal Print Campaign

Magazine / Full Page or Spread - Campaign

2011 Advertising Merit Award

5.0

Procter & Gamble/The Art of Shaving

Maps

Outdoor Design / Single

2011 Design Merit Award

5.0

GE

Visible You

Events and Installations /

2011 Branded Entertainment Merit Award

5.0

Starbucks

The Big Picture Campaign

Events and Installations /

2011 Branded Entertainment Merit Award

5.0

HBO/True Blood

True Blood Live Feed

Branded Applications /

2011 Branded Entertainment Merit Award

5.0

Campbell's Soup

Steamy iAd

Branded Applications /

2011 Branded Entertainment Merit Award

5.0

Follow Us