The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


BBDO / New York

Client

Title

Category

Award

Points

Snickers & BBDO: Thinking Globally, Acting Locally Client: Mars Chocolate North America / Snickers Category: Penta Pencil Points: 75.0
The Talk Client: P&G Category: Craft - Writing / Single Points: 25.0
Recovery Room Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single Points: 25.0
The Talk Client: P&G Category: Craft - Direction / Single Points: 25.0
The Talk Client: P&G Category: Cultural Driver Points: 25.0
Recovery Room Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single Points: 25.0
The Talk Client: P&G Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
The Talk Client: P&G Category: Online / Short Form - Single Points: 25.0
P&G My Black is Beautiful | The Talk Client: P&G Category: Broadcast / Long Form - Single Points: 25.0
Live Looper Client: Downtown Records Category: Craft / Music / Sound Points: 25.0
Box of Greatness Client: Foot Locker Category: Influencer Marketing / Multi-Channel Points: 15.0
Music Liberates Music Client: Bacardi Category: Cross-Channel / Digital Cross-Channel Points: 15.0
Live Looper Client: Downtown Records Category: Craft / Music / Sound Points: 15.0
Unseen Stars Client: GE Category: Experiential / Live Events Points: 15.0
General Howe's Dog Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single Points: 15.0
Tomorrow's News Client: Sandy Hook Promise Category: Media Relations Points: 10.0
Live Looper Client: Downtown Records Category: Innovation in Social Media Points: 10.0
Converticals Client: Lowe's Category: Branded Social Post / Single Points: 10.0
Converticals Client: Lowe's Category: Mobile-First Video Points: 10.0
Live Looper Client: Downtown Records Category: Use of Technology Points: 10.0
Converticals Client: Lowe's Category: Mobile Advertising Points: 10.0
Live Looper Client: Downtown Records Category: Innovation in Film / Online Points: 10.0
Tomorrow's News Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single Points: 10.0
Live Looper Client: Downtown Records Category: Online / Live Webcast Points: 10.0
Live Moment of Silence Client: Sandy Hook Promise Category: Digital / Use of Technology Points: 2.0
Daughter and Mother Client: Cure Alzheimer's Fund Category: Film / Long Form Points: 2.0
In Real Life Client: Monica Lewinsky Category: Film / Long Form Points: 2.0
In Real Life Client: Monica Lewinsky Category: Branded Content Points: 2.0
Music Liberates Music Client: Bacardi Category: Influencer Marketing / Multi-Channel Points: 2.0
Live Looper Client: Downtown Records Category: Craft - Innovation in Moving Image Craft / Visual Points: 2.0
Fighting Fire with Fire Client: GE Category: Craft - Sound Design / Single Points: 2.0
General Howe's Dog Client: Mars Petcare / Pedigree Category: Craft - Cinematography / Single Points: 2.0
The Talk Client: P&G Category: Craft - Editing / Single Points: 2.0
Tomorrow's News Client: Sandy Hook Promise Category: Craft - Writing / Single Points: 2.0
Daughter and Mother Client: Cure Alzheimer's Fund Category: Craft - Direction / Single Points: 2.0
Shortcuts Client: GE Category: Craft - Direction / Single Points: 2.0
General Howe's Dog Client: Mars Petcare / Pedigree Category: Craft - Direction / Single Points: 2.0
Recovery Room Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single Points: 2.0
The Talk Client: P&G Category: Reputation Management Points: 2.0
In Real Life Client: Monica Lewinsky Category: Events & Experiential Points: 2.0
Unseen Stars Client: GE Category: Events & Experiential Points: 2.0
In Real Life Client: Monica Lewinsky Category: Media Relations Points: 2.0
The Talk Client: P&G Category: Media Relations Points: 2.0
Converticals Client: Lowe's Category: Craft / Use of Visuals Points: 2.0
Music Liberates Music Client: Bacardi Category: Innovation in Radio Points: 2.0
Snapchat Music Video Client: Bacardi Category: Innovation in Mobile Points: 2.0
Converticals Client: Lowe's Category: Craft / Art Direction Points: 2.0
RPM: Russ Per Minute Client: Columbia Records Category: Craft / Music / Sound Points: 2.0
Snapchat Music Video Client: Bacardi Category: Use of Technology / Augmented Reality (AR) Points: 2.0
Snapchat Music Video Client: Bacardi Category: Mobile Advertising Points: 2.0

Mars Chocolate North America / Snickers

Snickers & BBDO: Thinking Globally, Acting Locally

Penta Pencil

2018 Penta Pencil Penta

75.0

P&G

The Talk

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

P&G

The Talk

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

P&G

The Talk

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

2018 Film Gold Pencil

25.0

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

P&G

The Talk

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Downtown Records

Live Looper

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

Foot Locker

Box of Greatness

Influencer Marketing / Multi-Channel

2018 Social Influencer Marketing Silver Pencil

15.0

Bacardi

Music Liberates Music

Cross-Channel / Digital Cross-Channel

2018 UX / UI Silver Pencil

15.0

Downtown Records

Live Looper

Craft / Music / Sound

2018 Mobile Silver Pencil

15.0

GE

Unseen Stars

Experiential / Live Events

2018 Branded Entertainment Silver Pencil

15.0

Mars Petcare / Pedigree

General Howe's Dog

Broadcast / Short Form - Single

2018 Branded Entertainment Silver Pencil

15.0

Sandy Hook Promise

Tomorrow's News

Media Relations

2018 Public Relations Bronze Pencil

10.0

Downtown Records

Live Looper

Innovation in Social Media

2018 Social Media Bronze Pencil

10.0

Lowe's

Converticals

Branded Social Post / Single

2018 Social Media Bronze Pencil

10.0

Lowe's

Converticals

Mobile-First Video

2018 Mobile Bronze Pencil

10.0

Downtown Records

Live Looper

Use of Technology

2018 Mobile Bronze Pencil

10.0

Lowe's

Converticals

Mobile Advertising

2018 Mobile Bronze Pencil

10.0

Downtown Records

Live Looper

Innovation in Film / Online

2018 Film Bronze Pencil

10.0

Sandy Hook Promise

Tomorrow's News

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Bronze Pencil

10.0

Downtown Records

Live Looper

Online / Live Webcast

2018 Branded Entertainment Bronze Pencil

10.0

Sandy Hook Promise

Live Moment of Silence

Digital / Use of Technology

2018 Health, Wellness & Pharma Merit Award

2.0

Cure Alzheimer's Fund

Daughter and Mother

Film / Long Form

2018 Health, Wellness & Pharma Merit Award

2.0

Monica Lewinsky

In Real Life

Film / Long Form

2018 Health, Wellness & Pharma Merit Award

2.0

Monica Lewinsky

In Real Life

Branded Content

2018 Health, Wellness & Pharma Merit Award

2.0

Bacardi

Music Liberates Music

Influencer Marketing / Multi-Channel

2018 Social Influencer Marketing Merit Award

2.0

Downtown Records

Live Looper

Craft - Innovation in Moving Image Craft / Visual

2018 Moving Image Craft Merit Award

2.0

GE

Fighting Fire with Fire

Craft - Sound Design / Single

2018 Moving Image Craft Merit Award

2.0

Mars Petcare / Pedigree

General Howe's Dog

Craft - Cinematography / Single

2018 Moving Image Craft Merit Award

2.0

P&G

The Talk

Craft - Editing / Single

2018 Moving Image Craft Merit Award

2.0

Sandy Hook Promise

Tomorrow's News

Craft - Writing / Single

2018 Moving Image Craft Merit Award

2.0

Cure Alzheimer's Fund

Daughter and Mother

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

GE

Shortcuts

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

Mars Petcare / Pedigree

General Howe's Dog

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

Mars Chocolate North America / Snickers

Recovery Room

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

P&G

The Talk

Reputation Management

2018 Public Relations Merit Award

2.0

Monica Lewinsky

In Real Life

Events & Experiential

2018 Public Relations Merit Award

2.0

GE

Unseen Stars

Events & Experiential

2018 Public Relations Merit Award

2.0

Monica Lewinsky

In Real Life

Media Relations

2018 Public Relations Merit Award

2.0

P&G

The Talk

Media Relations

2018 Public Relations Merit Award

2.0

Lowe's

Converticals

Craft / Use of Visuals

2018 Social Media Merit Award

2.0

Bacardi

Music Liberates Music

Innovation in Radio

2018 Radio Merit Award

2.0

Bacardi

Snapchat Music Video

Innovation in Mobile

2018 Mobile Merit Award

2.0

Lowe's

Converticals

Craft / Art Direction

2018 Mobile Merit Award

2.0

Columbia Records

RPM: Russ Per Minute

Craft / Music / Sound

2018 Mobile Merit Award

2.0

Bacardi

Snapchat Music Video

Use of Technology / Augmented Reality (AR)

2018 Mobile Merit Award

2.0

Bacardi

Snapchat Music Video

Mobile Advertising

2018 Mobile Merit Award

2.0

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