The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


BBDO New York / New York

Client

Title

Category

Award

Points

Voyeur Integrated Campaign Client: HBO/Voyeur Category: Branded Content / Campaign Points: 25.0
Voyeur Integrated Campaign Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
Voyeur Integrated Campaign Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign Points: 25.0
Wall Mural Campaign Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 25.0
Scorsese Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes Points: 25.0
BBC Cables Campaign Client: BBC World Category: Environmental Design / Campaign Points: 25.0
Voyeur Projection Installation Client: HBO/Voyeur Category: Environmental Design / Single Points: 25.0
Voyeur Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 15.0
Voyeur Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 15.0
BBC Cables Campaign Client: BBC World Category: Outdoor / Outdoor - Campaign Points: 15.0
Cables: Protest Client: BBC World Category: Outdoor / Outdoor - Single Points: 15.0
Cables: Food Drop Client: BBC World Category: Environmental Design / Single Points: 15.0
Human Energy Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 10.0
Surprise Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 10.0
Wall Mural Campaign Client: Havaianas Category: Outdoor / Outdoor - Campaign Points: 10.0
Cables: Protest Client: BBC World Category: Environmental Design / Single Points: 10.0
Paintball Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media Points: 5.0
Inner M Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts Points: 5.0
BBC Newspaper Boxes Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign Points: 5.0
Motorola City Client: Motorola Category: Microsites / Product-Specific Subsites Points: 5.0
Havaianas US Integrated Campaign Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign Points: 5.0
US Integrated Campaign Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign Points: 5.0
BBC Newspaper Boxes Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single Points: 5.0
Boo Campaign Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign Points: 5.0
Serengeti Client: GE Category: Cinema Advertising / Single - Maximum 3 minutes Points: 5.0
Dropped Calls TV Campaign Client: AT&T Category: Consumer Television / :30/:25 - Campaign Points: 5.0
FedEx Cup TV Campaign Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Conference Call Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single Points: 5.0
Butcher Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Vegas Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
2 Day Rule Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Coffee Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single Points: 5.0
Monster.com TV Campaign Client: Monster.com Category: Consumer Television / Over :30 - Campaign Points: 5.0
Magnetic Attraction Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Legs Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Diner Client: HBO Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
1/8 Full Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals ) Points: 5.0
Harvard T-Shirt Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals ) Points: 5.0
Snickers Marathon Poster Campaign Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign Points: 5.0
Grand Opening Guerrilla Campaign Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign Points: 5.0
Voyeur Projection Installation Client: HBO/Voyeur Category: Outdoor / Outdoor - Single Points: 5.0
Butterfly Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Fish Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Peacock Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Frogs and Worms Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Jungle Flower Bed Client: Havaianas Category: Outdoor / Outdoor - Single Points: 5.0
Bus Stop Client: Havaianas Category: Broadcast Design / Single Points: 5.0
Grand Opening Guerrilla Campaign Client: FedEx/Kinko's Category: Environmental Design / Campaign Points: 5.0
Wall Mural Campaign Client: Havaianas Category: Environmental Design / Campaign Points: 5.0
Computer Monitors Client: BBDO New York Category: Environmental Design / Single Points: 5.0

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

2008 Advertising Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Gold Pencil

25.0

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

2008 Advertising Gold Pencil

25.0

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Gold Pencil

25.0

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

2008 Advertising Gold Pencil

25.0

BBC World

BBC Cables Campaign

Environmental Design / Campaign

2008 Design Gold Pencil

25.0

HBO/Voyeur

Voyeur Projection Installation

Environmental Design / Single

2008 Design Gold Pencil

25.0

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Silver Pencil

15.0

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Silver Pencil

15.0

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Silver Pencil

15.0

BBC World

Cables: Protest

Outdoor / Outdoor - Single

2008 Advertising Silver Pencil

15.0

BBC World

Cables: Food Drop

Environmental Design / Single

2008 Design Silver Pencil

15.0

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Bronze Pencil

10.0

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Bronze Pencil

10.0

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Bronze Pencil

10.0

BBC World

Cables: Protest

Environmental Design / Single

2008 Design Bronze Pencil

10.0

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

2008 Branded Entertainment Merit Award

5.0

M&M's

Inner M

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Merit Award

5.0

BBC World

BBC Newspaper Boxes

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

2008 Interactive Merit Award

5.0

Motorola

Motorola City

Microsites / Product-Specific Subsites

2008 Interactive Merit Award

5.0

Havaianas

Havaianas US Integrated Campaign

Integrated Branding / Integrated Branding Campaign

2008 Advertising Merit Award

5.0

Havaianas

US Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Advertising Merit Award

5.0

BBC World

BBC Newspaper Boxes

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

2008 Advertising Merit Award

5.0

Diageo/Red Stripe

Boo Campaign

Non-Broadcast / Campaign

2008 Advertising Merit Award

5.0

GE

Serengeti

Cinema Advertising / Single - Maximum 3 minutes

2008 Advertising Merit Award

5.0

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

2008 Advertising Merit Award

5.0

FedEx/FedEx Cup

Conference Call

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

AT&T

Butcher

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

AT&T

Vegas

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

AT&T

2 Day Rule

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

2008 Advertising Merit Award

5.0

Monster.com

Monster.com TV Campaign

Consumer Television / Over :30 - Campaign

2008 Advertising Merit Award

5.0

Pepsi/Pepsi

Magnetic Attraction

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

Monster.com

Legs

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

HBO

Diner

Consumer Television / Over :30 - Single - max. :90

2008 Advertising Merit Award

5.0

Positive Thinking

1/8 Full

Collateral / Self-promotion (Agencies or individuals )

2008 Advertising Merit Award

5.0

Positive Thinking

Harvard T-Shirt

Collateral / Self-promotion (Agencies or individuals )

2008 Advertising Merit Award

5.0

Mars Snack Food US/Snickers Marathon

Snickers Marathon Poster Campaign

Collateral / Posters - Campaign

2008 Advertising Merit Award

5.0

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Outdoor / Outdoor - Campaign

2008 Advertising Merit Award

5.0

HBO/Voyeur

Voyeur Projection Installation

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Butterfly

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Fish

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Peacock

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Frogs and Worms

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Jungle Flower Bed

Outdoor / Outdoor - Single

2008 Advertising Merit Award

5.0

Havaianas

Bus Stop

Broadcast Design / Single

2008 Design Merit Award

5.0

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Environmental Design / Campaign

2008 Design Merit Award

5.0

Havaianas

Wall Mural Campaign

Environmental Design / Campaign

2008 Design Merit Award

5.0

BBDO New York

Computer Monitors

Environmental Design / Single

2008 Design Merit Award

5.0

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