The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


BBDO New York / New York

Client

Title

Category

Award

Points

Eastbound and Down Radio Campaign Client: HBO Category: Consumer Radio / Campaign Points: 25.0
Hotel Bar Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 25.0
Watch Something You Haven't Seen TV Campaign Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign Points: 10.0
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign Points: 5.0
"Up All Night" Fan Montage Video Client: AT&T Category: Branded Content / Music Videos Points: 5.0
Dig Deeper Client: HBO Category: Branded Content / Online Points: 5.0
Anthem Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single Points: 5.0
Infuse TV Campaign Client: AT&T Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Party Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single Points: 5.0
Spider Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Underdog Client: HBO Category: Consumer Television / 60 Second - Single Points: 5.0
Cock Fight Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
Tough Guy Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
Million Emotions Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items Points: 5.0
True Stories Print Campaign Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign Points: 5.0

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

2012 Advertising Gold Pencil

25.0

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

2012 Advertising Gold Pencil

25.0

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Bronze Pencil

10.0

Mars Chocolate North America/Snickers

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

AT&T

"Up All Night" Fan Montage Video

Branded Content / Music Videos

2012 Advertising Merit Award

5.0

HBO

Dig Deeper

Branded Content / Online

2012 Advertising Merit Award

5.0

Johnson & Johnson

Anthem

Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Merit Award

5.0

AT&T

Infuse TV Campaign

Consumer Television / :30/:25 - Campaign

2012 Advertising Merit Award

5.0

Mars Chocolate North America/Snickers

Party

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

AT&T

Spider

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

HBO

Underdog

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

5.0

HBO/Eastbound and Down

Cock Fight

Consumer Radio / Single

2012 Advertising Merit Award

5.0

HBO/Eastbound and Down

Tough Guy

Consumer Radio / Single

2012 Advertising Merit Award

5.0

Procter & Gamble/Gillette Fusion ProGlide

Million Emotions

Collateral / Promotional Items

2012 Advertising Merit Award

5.0

Procter & Gamble/Gillette Fusion ProGlide

True Stories Print Campaign

Newspaper / Full Page or Spread - Campaign

2012 Advertising Merit Award

5.0

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