The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


BBDO New York / New York

Client

Title

Category

Award

Points

Dig Deeper Client: HBO Category: Online Branded Entertainment / Short-form Points: 25.0
Eastbound and Down Radio Campaign Client: HBO Category: Consumer Radio / Campaign Points: 25.0
Hotel Bar Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 25.0
You've Got a Case Client: AT&T Category: Online Branded Entertainment / Short-form Points: 15.0
Infuse Screen Test Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign Points: 15.0
Dig Deeper Client: HBO Category: Websites / Branded Games Points: 15.0
You've Got a Case Client: AT&T Category: Branded Applications / Branded applications Points: 10.0
Watch Something You Haven't Seen TV Campaign Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign Points: 10.0
Eye Contact Installation Client: Ad Council/Autism Speaks Category: Events and Installations Points: 5.0
Dig Deeper Client: HBO Category: Gaming / Online gaming Points: 5.0
You've Got a Case Client: AT&T Category: Social Media / Best Use of Social Media Points: 5.0
Shout From the Mountain Integrated Campaign Client: AT&T Category: Social Media / Best Use of Social Media Points: 5.0
"Up All Night" Fan Montage Video Client: AT&T Category: Online Films & Video / Music Videos Points: 5.0
"Up All Night" Fan Montage Video Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single Points: 5.0
Pack Your HBO Client: HBO Category: Mobile Applications/Sites / Services Points: 5.0
Dig Deeper Client: HBO Category: Websites / Durable Goods Points: 5.0
Stuff Client: American Red Cross Category: Broadcast Design / Animation Points: 5.0
Enchanted Forest Client: FedEx Category: Broadcast Design / Animation Points: 5.0
The Guinness QR Cup Client: Diageo/Guinness Category: Collateral Design / Promotion Points: 5.0
The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign Client: Mars Chocolate North America/Snickers Category: Integrated Branding / Consumer Campaign Points: 5.0
"Up All Night" Fan Montage Video Client: AT&T Category: Branded Content / Music Videos Points: 5.0
Dig Deeper Client: HBO Category: Branded Content / Online Points: 5.0
Anthem Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single Points: 5.0
Infuse TV Campaign Client: AT&T Category: Consumer Television / :30/:25 - Campaign Points: 5.0
Party Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single Points: 5.0
Spider Client: AT&T Category: Consumer Television / :30/:25 - Single Points: 5.0
Underdog Client: HBO Category: Consumer Television / 60 Second - Single Points: 5.0
Cock Fight Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
Tough Guy Client: HBO/Eastbound and Down Category: Consumer Radio / Single Points: 5.0
Million Emotions Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items Points: 5.0
True Stories Print Campaign Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign Points: 5.0

HBO

Dig Deeper

Online Branded Entertainment / Short-form

2012 Branded Entertainment Gold Pencil

25.0

HBO

Eastbound and Down Radio Campaign

Consumer Radio / Campaign

2012 Advertising Gold Pencil

25.0

HBO/Eastbound and Down

Hotel Bar

Consumer Radio / Single

2012 Advertising Gold Pencil

25.0

AT&T

You've Got a Case

Online Branded Entertainment / Short-form

2012 Branded Entertainment Silver Pencil

15.0

AT&T

Infuse Screen Test

Interactive Advertising / Banners - Dynamic - Campaign

2012 Interactive Silver Pencil

15.0

HBO

Dig Deeper

Websites / Branded Games

2012 Interactive Silver Pencil

15.0

AT&T

You've Got a Case

Branded Applications / Branded applications

2012 Branded Entertainment Bronze Pencil

10.0

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Bronze Pencil

10.0

Ad Council/Autism Speaks

Eye Contact Installation

Events and Installations

2012 Branded Entertainment Merit Award

5.0

HBO

Dig Deeper

Gaming / Online gaming

2012 Branded Entertainment Merit Award

5.0

AT&T

You've Got a Case

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

AT&T

Shout From the Mountain Integrated Campaign

Social Media / Best Use of Social Media

2012 Interactive Merit Award

5.0

AT&T

"Up All Night" Fan Montage Video

Online Films & Video / Music Videos

2012 Interactive Merit Award

5.0

AT&T

"Up All Night" Fan Montage Video

Online Films & Video / Video Remixes/Mashups - Single

2012 Interactive Merit Award

5.0

HBO

Pack Your HBO

Mobile Applications/Sites / Services

2012 Interactive Merit Award

5.0

HBO

Dig Deeper

Websites / Durable Goods

2012 Interactive Merit Award

5.0

American Red Cross

Stuff

Broadcast Design / Animation

2012 Design Merit Award

5.0

FedEx

Enchanted Forest

Broadcast Design / Animation

2012 Design Merit Award

5.0

Diageo/Guinness

The Guinness QR Cup

Collateral Design / Promotion

2012 Design Merit Award

5.0

Mars Chocolate North America/Snickers

The Snickers Play Hungry, But Not Literally Hungry Integrated Campaign

Integrated Branding / Consumer Campaign

2012 Advertising Merit Award

5.0

AT&T

"Up All Night" Fan Montage Video

Branded Content / Music Videos

2012 Advertising Merit Award

5.0

HBO

Dig Deeper

Branded Content / Online

2012 Advertising Merit Award

5.0

Johnson & Johnson

Anthem

Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Merit Award

5.0

AT&T

Infuse TV Campaign

Consumer Television / :30/:25 - Campaign

2012 Advertising Merit Award

5.0

Mars Chocolate North America/Snickers

Party

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

AT&T

Spider

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

HBO

Underdog

Consumer Television / 60 Second - Single

2012 Advertising Merit Award

5.0

HBO/Eastbound and Down

Cock Fight

Consumer Radio / Single

2012 Advertising Merit Award

5.0

HBO/Eastbound and Down

Tough Guy

Consumer Radio / Single

2012 Advertising Merit Award

5.0

Procter & Gamble/Gillette Fusion ProGlide

Million Emotions

Collateral / Promotional Items

2012 Advertising Merit Award

5.0

Procter & Gamble/Gillette Fusion ProGlide

True Stories Print Campaign

Newspaper / Full Page or Spread - Campaign

2012 Advertising Merit Award

5.0

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