The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
DENTSU INC. / Tokyo
Client
Title
Category
Award
Points
Honda. Great Journey.
Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Honda. Great Journey.
Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Points: 25.0
The Study of Human Being
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
Points: 25.0
TON-TON VOICE SUMO
Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Points: 15.0
The Study of Human Being
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Client: Panasonic Corporation Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
Points: 15.0
Life is electric
Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
Points: 15.0
Get Back, Tohoku.
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Points: 15.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Client: HONDA MOTOR CO., LTD. Category: Branding / Collateral Item - Single
Points: 10.0
Honda. Great Journey.
Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines
Points: 10.0
Honda. Great Journey.
Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Points: 10.0
NEW ANGLE, NEW WORLD.
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Points: 10.0
An Experiment of the Imagination
Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Points: 10.0
NEW ANGLE, NEW WORLD.
Client: NIHON UNIVERSITY COLLEGE OF ART Category: Motion Graphics / Single
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
Points: 10.0
PPAP LIVE @ YOUTUBE FANFEST
Client: Google Inc. Category: Craft - Innovation in Moving Image Craft / Visual
Points: 10.0
ONWARD Stitched Sign Project
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Points: 5.0
TAKE PHYSICAL CONDITIONING GYM
Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
Points: 5.0
An Experiment of the Imagination
Client: Nikkei Inc. Category: Branding / Collateral Item - Single
Points: 5.0
Honda. Great Journey.
Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Study of Human Being
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Honda. Great Journey.-Travel sticker scrapbook
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Points: 5.0
Get Back, Tohoku.
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Points: 5.0
Making of Björk Digital
Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
“Mist-ery" Train / Sea Train
Client: Willer Trains Category: Promotional / Posters - Series
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Points: 5.0
PICTURE BOOK WITHOUT PICTURES
Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Life is electric
Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Second Life Toys
Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Smile Lock Outlet
Client: TOYOTA Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
GLICODE
Client: Ezaki Glico Company, Limited Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
Points: 5.0
TOTTORI WEST -FAMILY TIME TEST-
Client: Tottori Prefecture Western Region Promotion Council Category: Online / Short Form - Single
Points: 5.0
DALI-NOH: Dali back from the beyond
Client: Salvador Dali exhibition Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
ONWARD Stitched Sign Project
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Immersive / Environmental / Wayfinding
Points: 5.0
NEW STRUCTURE
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Points: 5.0
Honda. Great Journey.
Client: HONDA MOTOR CO., LTD. Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Making of Björk Digital
Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
Get Back, Tohoku.
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Points: 5.0
Life is electric
Client: Panasonic Corporation Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
Points: 5.0
Life is electric
Client: Panasonic Corporation Category: Craft / Art Direction - Campaign
Points: 5.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
Digital Goldfish Scooping
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
TOYOTA
Title:
Smile Lock Outlet
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tottori Prefecture Western Region Promotion Council
Title:
TOTTORI WEST -FAMILY TIME TEST-
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Immersive / Environmental / Wayfinding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Points:
5.0