The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Award
#
One Show
Agency Rankings
FCB / Toronto
Client
Title
Category
Award
Points

Project Understood
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Points: 50.0

Project Understood
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 50.0

Project Understood
Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Integrated Digital & Physical Product
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Sound
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Use of Smart Devices & Voice Assistants
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Points: 25.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Websites / Utility
Points: 15.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
Points: 15.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
Points: 15.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 2.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing
Points: 2.0


Project Understood
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Points: 2.0


YOU-turn
Client: Responsible Gambling Council Category: Use of Smart Devices & Voice Assistants
Points: 2.0


Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Best of Discipline Pencil
Points:
50.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Award:
2020 Mobile Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Mobile Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Award:
2020 Digital Craft Gold Pencil
Points:
25.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Websites / Utility
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Silver Pencil
Points:
15.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0

Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0

Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0

Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0

Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Merit Award
Points:
2.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0

Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Merit Award
Points:
2.0

Client:
BMW
Title:
Stage Your Driveway
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
