The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


McCann / London

Client

Title

Category

Award

Points

Football Decoded Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time Points: 75.0
Football Decoded Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit Points: 25.0
Football Decoded Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization Points: 15.0
Football Decoded Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization Points: 10.0
Football Decoded Client: Microsoft / Xbox Category: Events & Competitions Points: 10.0
Football Decoded Client: Microsoft / Xbox Category: Experiential / Live Events Points: 10.0
Toxic Toby Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Creative Use of Data / Data Visualization Points: 2.0
Xbox Design Lab Originals: The Fanchise Model Client: Microsoft Category: Creative Effectiveness Points: 2.0
Football Decoded Client: Microsoft / Xbox Category: Integrated Campaign Points: 2.0
Football Decoded Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing Points: 2.0
Football Decoded Client: Microsoft / Xbox Category: Innovation in Branded Entertainment Points: 2.0
Football Decoded Client: Microsoft / Xbox Category: Experiential / Live Events Points: 2.0
Toxic Toby Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic Points: 2.0
Football Decoded Client: Microsoft / Xbox Category: Integrated Campaigns / Integrated Branding Points: 2.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

75.0

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

2019 Print & Outdoor Gold Pencil

25.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

2019 Creative Use of Data Silver Pencil

15.0

Microsoft / Xbox

Football Decoded

Craft / Dynamic Data Visualization

2019 Experiential & Immersive Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Events & Competitions

2019 Experiential & Immersive Bronze Pencil

10.0

Microsoft / Xbox

Football Decoded

Experiential / Live Events

2019 Direct Marketing Bronze Pencil

10.0

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Creative Use of Data / Data Visualization

2019 Creative Use of Data Merit Award

2.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Creative Effectiveness

2019 Creative Effectiveness Merit Award

2.0

Microsoft / Xbox

Football Decoded

Integrated Campaign

2019 Direct Marketing Merit Award

2.0

Microsoft / Xbox

Football Decoded

Non-traditional & Guerrilla Marketing

2019 Direct Marketing Merit Award

2.0

Microsoft / Xbox

Football Decoded

Innovation in Branded Entertainment

2019 Branded Entertainment Merit Award

2.0

Microsoft / Xbox

Football Decoded

Experiential / Live Events

2019 Branded Entertainment Merit Award

2.0

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Data Visualization / Static or Dynamic

2019 Design Merit Award

2.0

Microsoft / Xbox

Football Decoded

Integrated Campaigns / Integrated Branding

2019 Integrated Merit Award

2.0

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