The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


McCann / London

Client

Title

Category

Award

Points

The Birth of Gaming Tourism Client: Xbox / Microsoft Category: Innovation in Branded Entertainment Points: 25.0
The Birth of Gaming Tourism Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures Points: 15.0
The Birth of Gaming Tourism Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
40,000 Strong Client: Help for Heroes Category: Experiential & Installations / Brand Installations Points: 15.0
The Birth of Gaming Tourism Client: Xbox / Microsoft Category: Integrated Campaign Points: 15.0
The Non-Issue Client: L'Oréal Paris Category: Co-Promotions Points: 10.0
My Carer Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants Points: 10.0
LoFI Beats Suicide Client: Vice UK Category: Targeted Video / Targeted Online Video Points: 10.0
40,000 Strong Client: Help for Heroes Category: Out of Home / Brand Installations Points: 10.0
The Birth of Gaming Tourism Client: Xbox / Microsoft Category: Co-Promotions Points: 10.0
LoFI Beats Suicide Client: Vice UK Category: Direct Marketing Points: 2.0
My Carer Client: Alzheimer's Society Category: Use of Smart Devices & Voice Assistants Points: 2.0
LoFI Beats Suicide Client: Vice UK Category: Stunts & Activations Points: 2.0
40,000 Strong Client: Help for Heroes Category: Brand Installations Points: 2.0
Everyday Escape Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit Points: 2.0
The Birth of Gaming Tourism Client: Xbox / Microsoft Category: Integrated Digital & Physical Product Points: 2.0
The Non-Issue Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers Points: 2.0
The Birth of Gaming Tourism Client: Xbox / Microsoft Category: Brand Transformation Points: 2.0

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Xbox / Microsoft

The Birth of Gaming Tourism

Promotional Items / Booklets & Brochures

2020 Print Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

Help for Heroes

40,000 Strong

Experiential & Installations / Brand Installations

2020 Out of Home Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

2020 Direct Marketing Silver Pencil

15.0

L'Oréal Paris

The Non-Issue

Co-Promotions

2020 Public Relations Bronze Pencil

10.0

Alzheimer's Society

My Carer

Digital & Online / Use of Smart Devices & Voice Assistants

2020 Direct Marketing Bronze Pencil

10.0

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

2020 Direct Marketing Bronze Pencil

10.0

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

2020 Design Bronze Pencil

10.0

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Vice UK

LoFI Beats Suicide

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Alzheimer's Society

My Carer

Use of Smart Devices & Voice Assistants

2020 Digital Craft Merit Award

2.0

Vice UK

LoFI Beats Suicide

Stunts & Activations

2020 Social Media Merit Award

2.0

Help for Heroes

40,000 Strong

Brand Installations

2020 Experiential & Immersive Merit Award

2.0

Xbox / Microsoft

Everyday Escape

Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Merit Award

2.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Digital & Physical Product

2020 IP & Products Merit Award

2.0

L'Oréal Paris

The Non-Issue

Editorial / Magazines & Newspapers

2020 Design Merit Award

2.0

Xbox / Microsoft

The Birth of Gaming Tourism

Brand Transformation

2020 Integrated Merit Award

2.0

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