The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


McCann / New York

Client

Title

Category

Award

Points

Fearless Girl Client: State Street Global Advisors Category: Creative Effectiveness Points: 25.0
Price On Our Lives Client: March for Our Lives Category: Promotional / Collateral / Promotional Items Points: 25.0
Price On Our Lives Client: March for Our Lives Category: Social Engagement / Community Building Points: 25.0
Universal Love Songs Client: MGM Resorts International Category: Audio Points: 25.0
Universal Love Songs Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music Points: 25.0
Price On Our Lives Client: March for Our Lives Category: Events & Experiential Points: 25.0
Universal Love Songs Client: MGM Resorts International Category: Custom Content Points: 25.0
Universal Love Songs Client: MGM Resorts International Category: Innovation in Branded Entertainment Points: 25.0
Price On Our Lives Client: March for Our Lives Category: Community Building Points: 25.0
Price On Our Lives Client: March for Our Lives Category: Physical Items Points: 25.0
Price On Our Lives Client: March for Our Lives Category: Current Event Response Points: 25.0
Universal Love Songs Client: MGM Resorts International Category: Integrated PR Campaign Points: 15.0
Universal Love Songs Client: MGM Resorts International Category: Social Engagement / Community Building Points: 15.0
Price On Our Lives Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single Points: 15.0
The Most Vicious Cycle Client: March for Our Lives Category: Craft - Use of Music / Original Music Points: 15.0
Universal Love Songs Client: MGM Resorts International Category: Digital Product Points: 15.0
The Most Vicious Cycle Client: March for Our Lives Category: Public Relations Points: 15.0
Universal Love Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region Points: 10.0
Universal Love Songs Client: MGM Resorts International Category: Social Engagement / Stunts & Activations Points: 10.0
Planet or Plastic Client: National Geographic Category: Craft / Use of Visuals Points: 10.0
The Most Vicious Cycle Client: March for our Lives Category: Film / Health & Wellness Points: 10.0
Astronaut Reality Helmet Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) Points: 10.0
The Most Vicious Cycle Client: March for Our Lives Category: Current Event Response Points: 2.0
The Most Vicious Cycle Client: March for Our Lives Category: Craft / Art Direction Points: 2.0
Price On Our Lives Client: March for Our Lives Category: Experiential / Live Events Points: 2.0
White Hats Wanted Client: U.S. Army Category: Creative Effectiveness / Single Country or Region Points: 2.0
Astronaut Reality Helmet Client: National Geographic Category: Use of Technology Points: 2.0
Astronaut Reality Helmet Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) Points: 2.0
Price On Our Lives Client: March for Our Lives Category: Craft / Use of Visuals Points: 2.0
The Most Vicious Cycle Client: March for our Lives Category: Online Films & Video / Long Form - Single Points: 2.0
The Most Vicious Cycle Client: March for Our Lives Category: Music Videos Points: 2.0
Astronaut Reality Helmet Client: National Geographic Category: Craft / Use of Digital Technology Points: 2.0
Astronaut Reality Helmet Client: National Geographic Category: Experiential / Brand Installations Points: 2.0
First Responders Client: Verizon Category: Broadcast / Campaign Points: 2.0
Planet or Plastic Client: National Geographic Category: Media Relations Points: 2.0
Smaller Screen Doctors Client: Cigna Category: Digital / Social Media Points: 2.0
Universal Love Songs Client: MGM Resorts International Category: Community Building Points: 2.0
Universal Love Songs Client: MGM Resorts International Category: Brand Voice Points: 2.0
Super Sick Monday Client: Mucinex Category: Public Relations Points: 2.0
Planet or Plastic Client: National Geographic Category: Brand Voice Points: 2.0
Universal Love Songs Client: MGM Resorts International Category: Physical Items Points: 2.0

State Street Global Advisors

Fearless Girl

Creative Effectiveness

2019 Creative Effectiveness Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Promotional / Collateral / Promotional Items

2019 Print & Outdoor Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Social Engagement / Community Building

2019 Social Media Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Audio

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Craft - Visual & Audio Craft / Music

2019 Digital Craft Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Events & Experiential

2019 Public Relations Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Custom Content

2019 Radio & Audio Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Community Building

2019 Public Relations Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Physical Items

2019 Direct Marketing Gold Pencil

25.0

March for Our Lives

Price On Our Lives

Current Event Response

2019 Public Relations Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Integrated PR Campaign

2019 Public Relations Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

2019 Social Media Silver Pencil

15.0

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Silver Pencil

15.0

March for Our Lives

The Most Vicious Cycle

Craft - Use of Music / Original Music

2019 Moving Image Craft Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Digital Product

2019 Intellectual Property Silver Pencil

15.0

March for Our Lives

The Most Vicious Cycle

Public Relations

2019 Health, Wellness & Pharma Silver Pencil

15.0

MGM Resorts International

Universal Love

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Bronze Pencil

10.0

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

2019 Social Media Bronze Pencil

10.0

National Geographic

Planet or Plastic

Craft / Use of Visuals

2019 Social Media Bronze Pencil

10.0

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

2019 Health, Wellness & Pharma Bronze Pencil

10.0

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Branded Entertainment Bronze Pencil

10.0

March for Our Lives

The Most Vicious Cycle

Current Event Response

2019 Public Relations Merit Award

2.0

March for Our Lives

The Most Vicious Cycle

Craft / Art Direction

2019 Design Merit Award

2.0

March for Our Lives

Price On Our Lives

Experiential / Live Events

2019 Direct Marketing Merit Award

2.0

U.S. Army

White Hats Wanted

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Use of Technology

2019 Experiential & Immersive Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Experiential & Immersive Merit Award

2.0

March for Our Lives

Price On Our Lives

Craft / Use of Visuals

2019 Social Media Merit Award

2.0

March for our Lives

The Most Vicious Cycle

Online Films & Video / Long Form - Single

2019 Film Merit Award

2.0

March for Our Lives

The Most Vicious Cycle

Music Videos

2019 Branded Entertainment Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Craft / Use of Digital Technology

2019 Print & Outdoor Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

2019 Branded Entertainment Merit Award

2.0

Verizon

First Responders

Broadcast / Campaign

2019 Radio & Audio Merit Award

2.0

National Geographic

Planet or Plastic

Media Relations

2019 Public Relations Merit Award

2.0

Cigna

Smaller Screen Doctors

Digital / Social Media

2019 Health, Wellness & Pharma Merit Award

2.0

MGM Resorts International

Universal Love Songs

Community Building

2019 Public Relations Merit Award

2.0

MGM Resorts International

Universal Love Songs

Brand Voice

2019 Public Relations Merit Award

2.0

Mucinex

Super Sick Monday

Public Relations

2019 Health, Wellness & Pharma Merit Award

2.0

National Geographic

Planet or Plastic

Brand Voice

2019 Public Relations Merit Award

2.0

MGM Resorts International

Universal Love Songs

Physical Items

2019 Direct Marketing Merit Award

2.0

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