The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Agency Rankings

 


McCann / New York

Client

Title

Category

Award

Points

An Empowering Partnership Client: Microsoft Category: Penta Pencil Points: 75.0
Changing the Game Client: Microsoft Category: Innovation in Design Points: 75.0
Changing the Game Client: Microsoft Category: Innovation in Health & Wellness Points: 25.0
Changing the Game Client: Microsoft Category: Products Points: 25.0
Changing the Game Client: Microsoft Category: Innovation in Experiential Points: 25.0
Second Chances Client: Donate Life California Category: Innovation in Out of Home Points: 25.0
Generation Lockdown Client: March For Our Lives Category: Under 100K Budget Points: 25.0
Generation Lockdown Client: March For Our Lives Category: Online Films & Video / Long Form - Single Points: 25.0
Generation Lockdown Client: March For Our Lives Category: Television & VOD / Long Form - Single Points: 25.0
Second Chances Client: Donate Life California Category: Innovation in Direct Marketing Points: 25.0
Changing the Game Client: Microsoft Category: Non-traditional & Guerrilla Marketing Points: 25.0
Second Chances Client: Donate Life California Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Client: Microsoft Category: Physical Product Points: 25.0
Changing the Game Client: Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Generation Lockdown Client: March For Our Lives Category: Experiential / Live Events Points: 25.0
Changing the Game Client: Microsoft Category: Games / Digital & Physical Points: 25.0
Generation Lockdown Client: March For Our Lives Category: Short Form Video / Single Points: 25.0
Generation Lockdown Client: March For Our Lives Category: Online-only Video / Single Points: 25.0
Changing the Game Client: Microsoft Category: Brand Transformation Points: 25.0
Second Chances Client: Donate Life California Category: Public Relations Points: 15.0
Second Chances Client: Donate Life California Category: Out of Home / Health & Wellness Points: 15.0
Changing the Game Client: Microsoft Category: Reputation Management Points: 15.0
The Most Metal Scratch-Off Client: New York Lottery Category: Visual & Audio Craft / Music Points: 15.0
The Most Metal Scratch-Off Client: New York Lottery Category: Craft / Writing Points: 15.0
Generation Lockdown Client: March For Our Lives Category: Digital & Online / Social Media Post - Single Points: 15.0
Changing the Game Client: Microsoft Category: Branding / Branded Item Points: 15.0
Generation Lockdown Client: March For Our Lives Category: Digital / Social Media Points: 10.0
Love Calls Back Client: Verizon Category: Community Building Points: 10.0
Generation Lockdown Client: March For Our Lives Category: Stunts & Activations Points: 10.0
Generation Lockdown Client: March For Our Lives Category: Social Post / Single Points: 10.0
Second Chances Client: Donate Life California Category: Events / Stunts / Competitions Points: 10.0
The Most Metal Scratch-Off Client: New York Lottery Category: Craft / Writing Points: 10.0
Acceptance Street Client: Mastercard Category: Out of Home / Single Points: 10.0
Changing the Game Client: Microsoft Category: Packaging / Specialty Points: 10.0
Acceptance Street Client: Mastercard Category: Branding / Corporate Communications Points: 10.0
Changing the Game Client: Microsoft Category: Integrated Branding Campaign Points: 10.0
The Team That Wouldn't Be Here Client: Verizon Category: Integrated Branding Campaign Points: 10.0
Changing the Game Client: Microsoft Category: Systems / Reduced Inequalities Points: 2.0
Generation Lockdown Client: March For Our Lives Category: People / Quality Education Points: 2.0
Price on Our Lives Client: March For Our Lives Category: People / Good Health & Well-Being Points: 2.0
Second Chances Client: Donate Life California Category: People / Good Health & Well-Being Points: 2.0
Generation Lockdown Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity Points: 2.0
Generation Lockdown Client: March For Our Lives Category: Public Relations Points: 2.0
Generation Lockdown Client: March For Our Lives Category: Film / Health & Wellness Points: 2.0
Second Chances Client: Donate Life California Category: Direct Marketing Points: 2.0
Changing the Game Client: Microsoft Category: Packaging Points: 2.0
Love Calls Back Client: Verizon Category: Craft - Direction / Single Points: 2.0
Generation Lockdown Client: March For Our Lives Category: Craft - Direction / Single Points: 2.0
Changing the Game Client: Microsoft Category: Cultural Driver Points: 2.0
Second Chances Client: Donate Life California Category: Innovation in Public Relations Points: 2.0

Microsoft

An Empowering Partnership

Penta Pencil

2020 Penta Pencil Penta

75.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

Donate Life California

Second Chances

Innovation in Out of Home

2020 Out of Home Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Under 100K Budget

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online Films & Video / Long Form - Single

2020 Film Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Television & VOD / Long Form - Single

2020 Film Gold Pencil

25.0

Donate Life California

Second Chances

Innovation in Direct Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Donate Life California

Second Chances

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Physical Product

2020 IP & Products Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Experiential / Live Events

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Short Form Video / Single

2020 Branded Entertainment Gold Pencil

25.0

March For Our Lives

Generation Lockdown

Online-only Video / Single

2020 Interactive & Online Gold Pencil

25.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

Donate Life California

Second Chances

Public Relations

2020 Health, Wellness & Pharma Silver Pencil

15.0

Donate Life California

Second Chances

Out of Home / Health & Wellness

2020 Health, Wellness & Pharma Silver Pencil

15.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Visual & Audio Craft / Music

2020 Digital Craft Silver Pencil

15.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Mobile Silver Pencil

15.0

March For Our Lives

Generation Lockdown

Digital & Online / Social Media Post - Single

2020 Direct Marketing Silver Pencil

15.0

Microsoft

Changing the Game

Branding / Branded Item

2020 Design Silver Pencil

15.0

March For Our Lives

Generation Lockdown

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Verizon

Love Calls Back

Community Building

2020 Public Relations Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Stunts & Activations

2020 Social Media Bronze Pencil

10.0

March For Our Lives

Generation Lockdown

Social Post / Single

2020 Social Media Bronze Pencil

10.0

Donate Life California

Second Chances

Events / Stunts / Competitions

2020 Experiential & Immersive Bronze Pencil

10.0

New York Lottery

The Most Metal Scratch-Off

Craft / Writing

2020 Interactive & Online Bronze Pencil

10.0

Mastercard

Acceptance Street

Out of Home / Single

2020 Design Bronze Pencil

10.0

Microsoft

Changing the Game

Packaging / Specialty

2020 Design Bronze Pencil

10.0

Mastercard

Acceptance Street

Branding / Corporate Communications

2020 Design Bronze Pencil

10.0

Microsoft

Changing the Game

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

Verizon

The Team That Wouldn't Be Here

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

Microsoft

Changing the Game

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

March For Our Lives

Generation Lockdown

People / Quality Education

2020 Sustainable Development Pencil Merit Award

2.0

March For Our Lives

Price on Our Lives

People / Good Health & Well-Being

2020 Sustainable Development Pencil Merit Award

2.0

Donate Life California

Second Chances

People / Good Health & Well-Being

2020 Sustainable Development Pencil Merit Award

2.0

March For Our Lives

Generation Lockdown

Creative Effectiveness / Non-Profit / Charity

2020 Creative Effectiveness Merit Award

2.0

March For Our Lives

Generation Lockdown

Public Relations

2020 Health, Wellness & Pharma Merit Award

2.0

March For Our Lives

Generation Lockdown

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Donate Life California

Second Chances

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Changing the Game

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

Verizon

Love Calls Back

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

March For Our Lives

Generation Lockdown

Craft - Direction / Single

2020 Moving Image Craft Merit Award

2.0

Microsoft

Changing the Game

Cultural Driver

2020 Cultural Driver Merit Award

2.0

Donate Life California

Second Chances

Innovation in Public Relations

2020 Public Relations Merit Award

2.0

Follow Us