The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


Wieden + Kennedy, Portland / Portland

Client

Title

Category

Award

Points

Mano y Mano en el Bano Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single Points: 25.0
Smell is Power Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Charmin Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 25.0
Vending Machine Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 25.0
Old Spice YouTube Client: Old Spice Category: Best Brand Channel Points: 15.0
MANta Clause Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 15.0
Devastating Explosions Client: Old Spice Category: Websites / Consumer Goods Points: 15.0
Mano a Mano en el Bano Client: Old Spice Category: Integrated Branding / Consumer Campaign Points: 15.0
Bounce Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 15.0
Back for the Future Client: Nike Category: Websites / Public Service/Non-Profit Points: 10.0
TedX Portland Client: TedX Category: Corporate Identity / Campaign Points: 10.0
Legacy Client: Levi's Category: Consumer Television / 60 Second - Single Points: 10.0
Bulletstorm Last Call Client: Electronic Arts Category: Online Films & Video / Short Form - Single Points: 5.0
Halftime America Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single Points: 5.0
Blown Mind Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0
P&G Special Olympics - What I See Client: Procter & Gamble Category: Public Service / Television - Single Points: 5.0
Smell Better than Yourself Print - Elevator Client: Old Spice Category: Magazine / Full Page or Spread - Single Points: 5.0
Smell Better than Yourself Print - Library Client: Old Spice Category: Magazine / Full Page or Spread - Single Points: 5.0

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

2012 Interactive Gold Pencil

25.0

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Gold Pencil

25.0

Old Spice

Charmin

Consumer Television / :20 and Under - Single

2012 Advertising Gold Pencil

25.0

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

2012 Advertising Gold Pencil

25.0

Old Spice

Old Spice YouTube

Best Brand Channel

2012 Branded Entertainment Silver Pencil

15.0

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

2012 Interactive Silver Pencil

15.0

Old Spice

Devastating Explosions

Websites / Consumer Goods

2012 Interactive Silver Pencil

15.0

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

2012 Advertising Silver Pencil

15.0

Old Spice

Bounce

Consumer Television / :30/:25 - Single

2012 Advertising Silver Pencil

15.0

Nike

Back for the Future

Websites / Public Service/Non-Profit

2012 Interactive Bronze Pencil

10.0

TedX

TedX Portland

Corporate Identity / Campaign

2012 Design Bronze Pencil

10.0

Levi's

Legacy

Consumer Television / 60 Second - Single

2012 Advertising Bronze Pencil

10.0

Electronic Arts

Bulletstorm Last Call

Online Films & Video / Short Form - Single

2012 Interactive Merit Award

5.0

Chrysler Group LLC

Halftime America

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

Old Spice

Blown Mind

Consumer Television / :20 and Under - Single

2012 Advertising Merit Award

5.0

Procter & Gamble

P&G Special Olympics - What I See

Public Service / Television - Single

2012 Advertising Merit Award

5.0

Old Spice

Smell Better than Yourself Print - Elevator

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

Old Spice

Smell Better than Yourself Print - Library

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

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