The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Agency Rankings

 


Wieden+Kennedy / Portland

Client

Title

Category

Award

Points

Muscle Music Client: Old Spice Category: Non-Broadcast / Online Points: 25.0
Best Job Client: P&G Category: Consumer Television / Over 60 second - Single Points: 25.0
Jogger Client: Nike Category: Consumer Television / 60 Second - Single Points: 25.0
Muscle Music Client: Old Spice Category: Innovation in Advertising / Single or Campaign Points: 15.0
Dikembe Mutombo Client: Old Spice Category: Branded Content / Games Points: 15.0
Champion NFL Campaign Client: Old Spice Category: Consumer Television / :30/:25 - Campaign Points: 15.0
Greatness Client: Nike Category: Integrated Branding / Consumer Campaign Points: 10.0
Bed Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 10.0
ParaNorman Client: Laika Studios Category: Integrated Branding / Consumer Campaign Points: 5.0
How to Change Cars Forever Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign Points: 5.0
Jet Ski Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0
Irresistible Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Film Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Greatness Anywhere Client: Nike Category: Consumer Television / 60 Second - Single Points: 5.0
Voices Client: Nike Category: Consumer Television / 60 Second - Single Points: 5.0
Poker Face Client: Old Spice Category: Consumer Television / 60 Second - Single Points: 5.0
Extra Time Client: Nike Category: Public Service / Television - Single Points: 5.0

Old Spice

Muscle Music

Non-Broadcast / Online

2013 Advertising Gold Pencil

25.0

P&G

Best Job

Consumer Television / Over 60 second - Single

2013 Advertising Gold Pencil

25.0

Nike

Jogger

Consumer Television / 60 Second - Single

2013 Advertising Gold Pencil

25.0

Old Spice

Muscle Music

Innovation in Advertising / Single or Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Dikembe Mutombo

Branded Content / Games

2013 Advertising Silver Pencil

15.0

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

2013 Advertising Silver Pencil

15.0

Nike

Greatness

Integrated Branding / Consumer Campaign

2013 Advertising Bronze Pencil

10.0

Old Spice

Bed

Consumer Television / :30/:25 - Single

2013 Advertising Bronze Pencil

10.0

Laika Studios

ParaNorman

Integrated Branding / Consumer Campaign

2013 Advertising Merit Award

5.0

Dodge

How to Change Cars Forever

Consumer Television / Commercials of Var. Length - Campaign

2013 Advertising Merit Award

5.0

Old Spice

Jet Ski

Consumer Television / :20 and Under - Single

2013 Advertising Merit Award

5.0

Old Spice

Irresistible

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Old Spice

Film

Consumer Television / :30/:25 - Single

2013 Advertising Merit Award

5.0

Nike

Greatness Anywhere

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Nike

Voices

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Old Spice

Poker Face

Consumer Television / 60 Second - Single

2013 Advertising Merit Award

5.0

Nike

Extra Time

Public Service / Television - Single

2013 Advertising Merit Award

5.0

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