The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
Wieden + Kennedy, Portland / Portland
Client
Title
Category
Award
Points
Smell is Power
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Mano y Mano en el Bano
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
MANta Clause
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Mano a Mano en el Bano
Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Smell Better than Yourself Print - Library
Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Elevator
Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Halftime America
Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single
Points: 5.0
Bulletstorm Last Call
Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Points: 5.0
P&G Special Olympics - What I See
Client: Procter & Gamble Category: Public Service / Television - Single
Points: 5.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
TedX
Title:
TedX Portland
Category:
Corporate Identity / Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Blown Mind
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Chrysler Group LLC
Title:
Halftime America
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Electronic Arts
Title:
Bulletstorm Last Call
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0