The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Cross-Platform
- Film
- Interactive
- Penta Pencil
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One Show
Agency Rankings
wieden+kennedy / portland
Client
Title
Category
Award
Points

ESPN Takeover
Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Points: 15.0


Marvel Mini
Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0


Make A Smellmitment
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0


Fresher Collection
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0


Client:
Old Spice
Title:
The Scent of Success
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta
Points:
100.0

Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Points:
25.0

Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0

Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0

Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0

Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0

Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0

Client:
Coca-Cola
Title:
A Mini Marvel
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0

Client:
Nike US Football
Title:
The Future Is Fast
Category:
Craft - Direction / Direction
Award:
2016 Film Merit Award
Points:
5.0

Client:
Nike
Title:
Short A Guy
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0

Client:
Old Spice
Title:
Checkmate
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Points:
5.0

Client:
Nike
Title:
Last
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0

Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0

Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0

Client:
Old Spice
Title:
Nature Adventure
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Merit Award
Points:
5.0

Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Award:
2016 Interactive Merit Award
Points:
5.0

Client:
Coca-Cola
Title:
Marvel Mini
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0

Client:
Old Spice
Title:
Make A Smellmitment
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
