The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
wieden+kennedy / portland
Client
Title
Category
Award
Points
Love Over Bias
Client: Procter & Gamble Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Nike Equality: The Swoosh Vote
Client: Nike Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Points: 15.0
Nike Canada "Play Less Nice"
Client: Nike Category: Innovation in Film / Television / Cinema
Points: 10.0
Old Spice - Paper Blazer
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
Invisible World: An Old Spice Invisible Spray Production
Client: Old Spice Category: Innovation in Film / Online
Points: 2.0
Old Spice - We Make Scents for Men
Client: Old Spice Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Old Spice - It Practically Smells Itself
Client: Old Spice Category: Television / Short Form - Campaign
Points: 2.0
The Original Colonel's Original Recipe (Today's Teens)
Client: KFC Category: Television / Short Form - Single
Points: 2.0
Client:
Hair Nah
Title:
Hair Nah
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Award:
2018 Responsive Environments Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Canada "Play Less Nice"
Category:
Innovation in Film / Television / Cinema
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Zinger Launch
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
KFC
Title:
Virtual Reality- The Hard Way
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Paper Blazer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - We Make Scents for Men
Category:
Online Films & Video / Varying Length Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
Zinger Announcement
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - It Practically Smells Itself
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
The Old Spice Gentleman
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
KFC
Title:
H.A.R.L.A.N.D.
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Travel Oregon
Title:
Travel Oregon: The Game
Category:
Gaming
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Nike
Title:
Live Design
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Portugal. The Man
Title:
Feel It Still
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Brand
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0