The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
wieden+kennedy / portland
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Integrated Campaigns / Integrated Branding
Points: 150.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Creative Effectiveness / Single Country or Region
Points: 75.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Social Engagement / Community Building
Points: 75.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Points: 75.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Promotional / Collateral / Posters - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Television & VOD / Varying Length Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Television & VOD / Long Form - Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Television & VOD / Long Form - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
Nike Just Do It 'Dream Crazy'
Client: Nike Category: Extended Campaign - Posters & Out of Home
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Client: Nike Category: Publishing / Magazine - Single
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Client: Nike Category: Promotional / Collateral / Posters - Single
Points: 2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaigns / Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
150.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
75.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Cultural Driver
Award:
2019 Cultural Driver Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Post / Single
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Varying Length Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
KFC
Title:
The Return of Colonel Sanders 2018
Category:
Integrated Campaigns / Online
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Integrated Campaigns / Integrated Branding
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
RXBAR
Title:
B.S. Hotline
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
RXBAR
Title:
No B.S.
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0