The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.


In order to receive points for the Agency rankings, a credited agency must meet the following:

  • Agency must be credited under the Top Agency listing on the specific award win.
  • Agency must be credited under one of these credit types:
    Agency, Design Firm, Digital Agency, PR / Marketing Agency

When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Top Agency credited under the Internal / In-House Agency credit type.


MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.


The rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
45
21
9
3
90
90
90
90
150
90
135

Rank

Agency Rankings

Points

1

BBDO Canada / Toronto

498

2

FCB / New York

432

3

TBWA\Media Arts Lab / Los Angeles

418.50

4

Area 23, an IPG Health Company / New York

414

5

BETC / Paris

399

6

Wieden+Kennedy / Portland

393

7

Ogilvy Group Thailand / Bangkok

366

8

VIRTUE / Copenhagen

327

9

Ogilvy Honduras / Tegucigalpa

321

10

Rethink

316

11

Ogilvy UK / London

313.50

12

DDB MEXICO SA DE CV / Mexico D.F.

291

13

We Believers / New York

258

14

Performance Art / Toronto

250.50

15

FCB / Toronto

246

16

VMLY&R / New York

240

17

TBWA\Paris / Boulogne-Billancourt

225

18

Edelman / New York

220.50

19

Leo Burnett India / Mumbai

207

20

adam&eveDDB / London

205

21

SERVICEPLAN GERMANY / Munich

189

22

Accenture Song

183

23

The Monkeys, part of Accenture Song / Sydney

181.50

24

DENTSU INC. / Tokyo

169

25

DAVID / Madrid

154.50

26

VMLY&R / Kansas City

153

27

Ogilvy Germany

142.50

28

Klick Health / Toronto

141

29

NORD DDB / Stockholm

139.50

30

180LA / Los Angeles

135

31

TBWA\Juice Beijing

135

32

‿ and us / Dubai

135

33

Hope&Glory / London

133.50

34

Hello Monday/DEPT

132

35

Droga5 / New York

130.50

36

BBH USA

126

37

DAVID / São Paulo

126

38

TBWA\Chiat\Day NY / New York

117

39

DDB / Chicago

116.50

40

Marcel / Paris

114

41

Mojo Supermarket

105

42

Energy BBDO / Chicago

103

43

McCann / New York

97.50

44

Impact BBDO / Dubai

94.50

45

Uncommon Creative Studio / London

93

46

Impact BBDO / Beirut

91.50

47

FCB Lisboa / Lisbon

90

48

Colenso BBDO / Auckland

84

49

Drum Agency / Auckland

81

50

Weber Shandwick / Paris

81