Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Rank

Agency

Points

1

Crispin Porter + Bogusky / Miami

520

2

Arnold Worldwide / Boston

220

3

Happy Forsman & Bodenfors / Göteborg

170

4

Fallon / Minneapolis

160

5

Scholz & Friends / Berlin

145

6

Wieden+Kennedy / Portland

135

7

R/GA / New York

130

8

TBWA\Paris / Boulogne-Billancourt

110

9

Wieden+Kennedy / New York

105

10

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

90

11

TBWA\Chiat\Day/Tequila / New York

90

12

Double You / Barcelona

85

13

Fallon / New York

85

14

Lowe / London

85

15

VSA Partners / Chicago

85

16

DDB / Chicago

80

17

Rethink / Vancouver

80

18

Carmichael Lynch / Minneapolis

75

19

Goodby Silverstein & Partners / San Francisco

75

20

Michael Conrad & Leo Burnett / Frankfurt

70

21

Taxi / Toronto

70

22

TBWA/Gavin/Reddy / Johannesburg

70

23

TBWA\Chiat\Day / San Francisco

60

24

Team One Advertising / El Segundo

60

25

Butler, Shine & Stern/PeñaBrand / Sausalito

55

26

GSD&M / Austin

55

27

Hakuhodo / Tokyo

55

28

Ogilvy & Mather / New York

55

29

Wieden+Kennedy / Amsterdam

55

30

Austin Kelley / Atlanta

50

31

Bozell / New York

50

32

Hakuhodo i-studio / Tokyo

50

33

Leo Burnett / Chicago

50

34

BMP DDB / London

45

35

Jung von Matt / Stuttgart

45

36

la comunidad / Miami Beach

45

37

Mother / London

45

38

One Sky / Tokyo

45

39

Saatchi & Saatchi / Johannesburg

45

40

Atmosphere BBDO / New York

40

41

Dentsu / Tokyo

40

42

Euro RSCG / Hong Kong

40

43

FCB / Singapore

40

44

Goodby, Silverstein & Partners / San Francisco

40

45

Grabarz & Partner Werbeagentur / Hamburg

40

46

Kinetic Interactive / Singapore

40

47

Periscope / Minneapolis

40

48

Turner Duckworth / London

40

49

Abbott Mead Vickers.BBDO / London

35

50

Clarity Coverdale Fury / Minneapolis

35


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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