Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Rank

Agency

Points

1

Crispin Porter + Bogusky / Miami

290

2

Goodby, Silverstein & Partners / San Francisco

95

3

Dentsu / Tokyo

70

4

TYO Interactive Design Inc. / Tokyo

45

5

NEUE DIGITALE GmbH / Frankfurt

40

6

OgilvyInteractive / São Paulo

40

7

R/GA / New York

40

8

Beam Interactive & Relationship Marketing / Boston

35

9

Big Spaceship LLC / Brooklyn

30

10

Butler, Shine, Stern & Partners / Sausalito

30

11

Forsman & Bodenfors / Gothenburg

30

12

Framfab Denmark / Copenhagen

30

13

Diesel / Montreal

25

14

Farfar / Stockholm

25

15

For Office Use Only / New York

25

16

GLUE LONDON / London

25

17

Hi-ReS! London / London

25

18

AgênciaClick / São Paulo

20

19

Arnold Worldwide / Boston

20

20

Elephant Seven GmbH Nord / Hamburg

20

21

Fallon / Minneapolis

20

22

MTV NETWORKS / New York

20

23

odopod / San Francisco

20

24

OgilvyInteractive Brazil / São Paulo

20

25

OgilvyInteractive worldwide GmbH / Frankfurt am Main

20

26

Poke / London

20

27

Randommedia / London

20

28

Second Story Interactive Studios / Portland

20

29

SS+K / New York

20

30

TAXI / Toronto

20

31

WM Team Web : Design / Hannover

20

32

EURO RSCG 4D / São Paulo

15

33

Fork Unstable Media GmbH / Hamburg

15

34

J. Walter Thompson / São Paulo

15

35

Loducca22 / São Paulo

15

36

publicismojo auckland / Auckland

15

37

Saatchi & Saatchi New Zealand / Auckland

15

38

Ted. Perez. + Associates / Santa Monica

15

39

Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City

15

40

Archrival / Lincoln

10

41

Bensimon Byrne / Toronto

10

42

Blast Radius / Vancouver

10

43

Cole & Weber/Red Cell / Seattle

10

44

CP COMUNICACION PROXIMITY / SPAIN

10

45

DDB Brasil / São Paulo

10

46

Firstborn / New York

10

47

HAKUHODO i-studio / Minato ku

10

48

Interone Worldwide GmbH / Hamburg

10

49

kinetic singapore / Singapore

10

50

Lean Mean Fighting Machine / London

10


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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