Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Rank

Agency

Points

51

Colenso BBDO / Auckland

35

52

DDB / Auckland

35

53

DENTSU INC.Kansai / Osaka

35

54

Euro RSCG Worldwide / New York

35

55

Hill Holliday / Boston

35

56

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

35

57

Mother / London

35

58

Ogilvy & Mather, Thailand / Bangkok

35

59

Publicis Malaysia / Petaling Jaya

35

60

TBWA\ESPAÑA / MADRID

35

61

Butler, Shine, Stern & Partners / Sausalito

30

62

DDB Canada, Toronto / Toronto

30

63

DRAFTFCB / Chicago

30

64

Fallon / Minneapolis

30

65

Kinetic Singapore / Singapore

30

66

Kitchen Leo Burnett / Oslo

30

67

Leo Burnett Co S.r.l. / Milan

30

68

MediaFront AS / Oslo

30

69

Rediffusion DYR / Gurgaon

30

70

Saatchi & Saatchi GmbH / Frankfurt

30

71

TAXI Canada Inc / Toronto

30

72

The Jupiter Drawing Room South Africa / Cape Town

30

73

The Richards Group / Dallas

30

74

Wink / Minneapolis

30

75

Y&R Chicago / Chicago

30

76

AATOAA

25

77

BBDO

25

78

BBDO Atlanta / Atlanta

25

79

Cheil Worldwide / Seoul

25

80

Creative Artists Agency / Los Angeles

25

81

Dare / London

25

82

Dennis Liu

25

83

Eric Chan Design Co. Ltd. / Hong Kong

25

84

Great Works / Stockholm

25

85

HAKUHODO C&D / tokyo

25

86

JWT South Africa / Cape Town

25

87

Leo Burnett / Singapore

25

88

Lien Verbeeck / 1000 Brussel

25

89

McCann Erickson Brazil / Sao Paulo

25

90

MRM Worldwide / New York

25

91

netthink / Madrid

25

92

OgilvyEntertainment / New York

25

93

Penguin Graphics / Hiroshima

25

94

TBWA\ Germany / Berlin

25

95

TracyLocke/Freshworks / Dallas

25

96

180 amsterdam / Amsterdam

20

97

archibald ingall stretton... / London

20

98

Barkley / Kansas City

20

99

Bartle Bogle Hegarty / London

20

100

beacon communications k.k. / Tokyo

20


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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