Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Rank

Agency

Points

1

DENTSU / Tokyo

145

2

HAKUHODO / Tokyo

130

3

The Ebeling Group/ Not Impossible Labs / Venice

100

4

Nippon Design Center / Tokyo

75

5

Ogilvy / Paris

70

6

The Martin Agency / Richmond

55

7

Creature / Seattle

50

8

Leo Burnett / Toronto

50

9

Ogilvy & Mather / Singapore

45

10

Paprika / Montreal

45

11

601bisang / Seoul

40

12

H55 / Singapore

40

13

Ogilvy / New York

40

14

Creative Artists Agency / Los Angeles

35

15

Leo Burnett / Chicago

35

16

Moonbot Studios / Shreveport

35

17

6D-K / Tokyo

30

18

Cossette / Montreal

30

19

Droga5 Australia / Sydney

30

20

McCann Worldgroup India / Mumbai

30

21

MR_DESIGN / Tokyo

30

22

Ogilvy & Mather Thailand / Bangkok

30

23

Anti / Bergen

25

24

BBDO / Singapore

25

25

Bot & Dolly / San Francisco

25

26

FLAME / Tokyo

25

27

Hans Seeger / Wauwatosa

25

28

Happy F&B / Gothenburg

25

29

Leo Burnett Tailor Made / Sao Paulo

25

30

Levi Strauss & Co. / San Francisco

25

31

Tsushima Design / Hiroshima

25

32

Art On The Underground / London

20

33

iyamadesign inc. / Tokyo

20

34

lg2 / Montreal

20

35

Magpie Studio / London

20

36

Mark Wallinger / London

20

37

Ogilvy & Mather India / Gurgaon

20

38

Re / Sydney

20

39

Rose / London

20

40

Taxi Studio / Bristol

20

41

10 inc. / Tokyo

15

42

BBH India / Mumbai

15

43

beierarbeit / Bielefeld

15

44

Blok Design / Toronto

15

45

CREATIVE POWER UNIT / Tokyo

15

46

DDB Tribal Group / Duesseldorf

15

47

Design Army / Washington, DC

15

48

F/Nazca Saatchi & Saatchi / Sao Paulo

15

49

Face37 / London

15

50

guertlerbachmann / Hamburg

15


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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