Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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PAST WINNERS

Rank

Agency

Points

1

Droga5 / New York

395

2

BBDO New York / New York

350

3

SS+K / New York

290

4

Dentsu Inc. / Tokyo

255

5

Leo Burnett / Sydney

255

6

Leo Burnett, Toronto / Toronto

195

7

R/GA / New York

185

8

The Martin Agency / Richmond

180

9

Ogilvy Brasil / Sao Paulo

155

10

The Cyranos//McCann / Barcelona

155

11

F/Nazca Saatchi & Saatchi / São Paulo

150

12

GGH LOWE GmbH / Hamburg

150

13

Grabarz & Partner Werbeagentur GmbH / Hamburg

150

14

Wieden+Kennedy / Portland

140

15

adamandeveDDB / London

135

16

Barton F. Graf LLC / New York, NY

135

17

J. Walter Thompson India / Bangalore

115

18

McCann Worldgroup India / Mumbai

115

19

Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

110

20

Akestam Holst / Stockholm

105

21

M&C Saatchi / Sydney

105

22

Funny Or Die / Los Angeles

100

23

Local Projects / New York

100

24

Wunderman / London

100

25

Herezie / Paris

95

26

Wieden+Kennedy / London

95

27

Leo Burnett Chicago / Chicago

90

28

BBDO Group Germany GmbH / Berlin

85

29

GREY Germany / Dusseldorf + Berlin

85

30

R/GA London / London

85

31

Leo Burnett, Chicago / Chicago

80

32

Leo Burnett, London/Holler / London

80

33

Memac Ogilvy / Dubai

80

34

Publicis London / London

80

35

Saatchi & Saatchi Sydney / Sydney

80

36

AlmapBBDO / Sao Paulo

75

37

Colenso BBDO / Auckland

75

38

Cooper Hewitt, Smithsonian Design Museum / New York

75

39

Leo Burnett Tailor Made / Sao Paulo

75

40

Ogilvy & Mather Argentina / Buenos Aires

75

41

TBWA Chiat Day, Los Angeles / Los Angeles

75

42

Google / Sydney

70

43

Ogilvy & Mather / Mexico

70

44

Qol Devices / New York

70

45

Shark Mitigation Systems / Perth

70

46

UVS / Perth

70

47

AMVBBDO / London

65

48

Marcel / Paris

65

49

MR_DESIGN inc. / Tokyo

65

50

MR_DESIGN_NEW YORK / New York

65


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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