The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one (1) highest award in that discipline will be counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.

Rank

Agency Rankings

Points

1

FCB / New York

45

2

BBH / New York

15

3

Clemenger BBDO / Sydney

15

4

DDB / Chicago

15

5

Hakuhodo Indonesia / Jakarta

15

6

Havas Turkey / İstanbul

15

7

R/GA California / San Francisco

15

8

BETC / Paris

8

9

360i / New York

7.50

10

DAVID / Miami

7.50

11

the community / Miami

7.50

12

DAVID / Buenos Aires

7

13

lg2 / Québec

7

14

NORD DDB / Stockholm

7

15

Ogilvy Colombia / Bogotá

7

16

Promise / Johannesburg

7

17

Cheil / Hong Kong

4

18

Ogilvy / Toronto

3.50

19

Ogilvy UK / London

3.50

20

AlmapBBDO / Sao Paulo

3

21

BBDO Group Germany GmbH

3

22

Havas / London

3

23

lg2 / Toronto

3

24

McCann / Lima

3

25

McCann Colombia / Bogotá

3

26

Rethink / Toronto/Montreal/Vancouver

3

27

TBWA\RAAD / Dubai

3

28

Cheil Central America / Panama

2

29

Aesthetic Apparatus / Minneapolis

1

30

CHE Proximity / Australia

1

31

Cheil Worldwide / Seoul

1

32

Conquistadors / New York

1

33

Cossette / Montreal

1

34

DDB Aotearoa New Zealand / Auckland

1

35

DENTSU REDDER VIETNAM / Ho Chi Minh City

1

36

dentsumcgarrybowen / New York

1

37

Fallon / Minneapolis

1

38

Havas Germany / Duesseldorf

1

39

Innocean Worldwide Europe GmbH / Berlin

1

40

Leo Burnett / Toronto

1

41

LOLA MullenLowe / Madrid

1

42

McCann / New York

1

43

MullenLowe / New York

1

44

MullenLowe MENA FZ LLC / Dubai

1

45

Prime Weber Shandwick / Stockholm

1

46

Publicis Conseil / Paris

1

47

ROSA PARIS

1

48

Saatchi & Saatchi / New York

1

49

Sony Music Solutions / Tokyo

1

50

Stendahls / Goteborg

1

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