The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.
Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.
For 2021, the rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
15
7
3
1
30
30
30
30
50
30
45
MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.
AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.
Rank
Agency Rankings
Points
1
FCB / New York
135
2
BBH / New York
45
3
Clemenger BBDO / Sydney
45
4
DDB / Chicago
45
5
Hakuhodo Indonesia / Jakarta
45
6
Havas Turkey / İstanbul
45
7
R/GA California / San Francisco
45
8
BETC / Paris
24
9
360i / New York
22.50
10
DAVID / Miami
22.50
11
the community / Miami
22.50
12
DAVID / Buenos Aires
21
13
lg2 / Québec
21
14
NORD DDB / Stockholm
21
15
Ogilvy Colombia / Bogotá
21
16
Promise / Johannesburg
21
17
Cheil / Hong Kong
12
18
Ogilvy / Toronto
10.50
19
Ogilvy UK / London
10.50
20
AlmapBBDO / Sao Paulo
9
21
BBDO Group Germany GmbH
9
22
Havas / London
9
23
lg2 / Toronto
9
24
McCann / Lima
9
25
McCann Colombia / Bogotá
9
26
Rethink
9
27
TBWA\RAAD / Dubai
9
28
Cheil Central America / Panama
6
29
Aesthetic Apparatus / Minneapolis
3
30
CHE Proximity / Australia
3
31
Cheil Worldwide / Seoul
3
32
Conquistadors / New York
3
33
Cossette / Montreal
3
34
DDB Aotearoa New Zealand / Auckland
3
35
Dentsu Redder Vietnam / Ho Chi Minh City
3
36
dentsumcgarrybowen / New York
3
37
Fallon / Minneapolis
3
38
Havas Germany / Duesseldorf
3
39
INNOCEAN Worldwide Europe / Berlin
3
40
Leo Burnett / Toronto
3
41
LOLA MullenLowe / Madrid
3
42
McCann / New York
3
43
MullenLowe / New York
3
44
MullenLowe MENA FZ LLC / Dubai
3
45
Prime Weber Shandwick / Stockholm
3
46
Publicis Conseil / Paris
3
47
ROSA PARIS
3
48
Saatchi & Saatchi / New York
3
49
Sony Music Solutions / Tokyo
3
50
Stendahls / Goteborg
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