The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

Impact BBDO / Dubai

135

2

Hakuhodo Indonesia / Jakarta

45

3

L&C / New York

45

4

VMLY&R / Dubai

45

5

Cheil / Hong Kong

24

6

FCB / Chicago

23.50

7

FCB / New York

22.50

8

Herd MSL / Australia

22.50

9

Ogilvy / Toronto

22.50

10

Ogilvy UK / London

22.50

11

Saatchi & Saatchi / Australia

22.50

12

AlmapBBDO / Sao Paulo

21

13

Ogilvy / Hong Kong

21

14

Rethink / Toronto/Montreal/Vancouver

21

15

Alma DDB / Miami

15

16

DDB / Chicago

15

17

ICF Next

15

18

The Bloc / New York

12

19

72andSunny / New York

9

20

BETC / Paris

9

21

Buzzman / Paris

9

22

Cossette / Montreal

9

23

DENTSU REDDER VIETNAM / Ho Chi Minh City

9

24

Havas Germany / Duesseldorf

9

25

Leo Burnett / Toronto

9

26

MullenLowe SSP3 / Bogotá

9

27

Cheil Central America / Panama

6

28

lg2 / Toronto

6

29

SERVICEPLAN GERMANY / Munich

6

30

the community / Miami

6

31

Bounce Creative / Seoul

4.50

32

Cheil Worldwide / Seoul

4.50

33

BBDO / New York

3

34

DDB / Paris

3

35

Famous Innovations

3

36

Goodby Silverstein & Partners / San Francisco

3

37

GSD&M / Austin

3

38

Harrison & Star / New York

3

39

Havas Middle East / Dubai

3

40

Heaven&Hell / Shanghai

3

41

HEREZIE / PARIS

3

42

Innocean Worldwide Europe GmbH / Berlin

3

43

Leo Burnett / Australia

3

44

Martin Williams / Minneapolis

3

45

McCann / New York

3

46

Mischief @ No Fixed Address / New York

3

47

MullenLowe / New York

3

48

TAXI Canada / Montreal

3

49

TBWA\Thailand / Bangkok

3

50

Uncommon Creative Studio / London

3

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