The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one (1) highest award in that discipline will be counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.

Rank

Agency Rankings

Points

1

Translation / Brooklyn

46.50

2

Droga5 / New York

37

3

Wieden+Kennedy / Portland

33

4

Droga5 / London

17

5

AMV BBDO / London

16

6

Publicis Italy / Milan

16

7

MSL New Zealand / Auckland

9

8

Saatchi & Saatchi New Zealand / Auckland

9

9

We Believers / New York

8

10

DAVID / São Paulo

7

11

Hjaltelin Stahl / Copenhagen

7

12

Ogilvy UK / London

4.50

13

Ogilvy / Toronto

3.50

14

BBDO / New York

3

15

CALLEN

3

16

FCB&FiRe / Madrid

3

17

Forsman & Bodenfors / Göteborg

3

18

McCann Health / New York

3

19

Special Group / Australia

3

20

TBWA\Media Arts Lab / Los Angeles

3

21

The Gate / London

3

22

BETC / Paris

2

23

CHE Proximity / Australia

2

24

GIGIL / Manila

2

25

Goodby Silverstein & Partners / San Francisco

2

26

adam&eveNYC / New York

1

27

Africa / São Paulo

1

28

American Meme / Los Angeles

1

29

Arnold Worldwide / Boston

1

30

Clemenger BBDO / Melbourne

1

31

Cossette / Toronto

1

32

FCB / New York

1

33

Grey / New York

1

34

Iris / London

1

35

Known / New York

1

36

lg2 / Montreal

1

37

LOLA MullenLowe / Madrid

1

38

Lucky Generals / London

1

39

Maximum Effort Marketing / New York

1

40

McCann / Detroit

1

41

Mekanism / New York

1

42

Memac Ogilvy / Dubai

1

43

Motion Sickness / Auckland

1

44

NORD DDB / Stockholm

1

45

Publicis / New York

1

46

Publicis Conseil / Paris

1

47

Publicis • Poke / London

1

48

Quality Meats / Chicago

1

49

R/GA California / San Francisco

1

50

TBWA Hunt Lascaris / Johannesburg

1

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