The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

Translation / Brooklyn

139.50

2

Droga5 / New York

111

3

Wieden+Kennedy / Portland

99

4

Droga5 / London

51

5

AMV BBDO / London

48

6

Publicis Italy / Milan

48

7

MSL New Zealand / Auckland

27

8

Saatchi & Saatchi New Zealand / Auckland

27

9

We Believers / New York

24

10

DAVID / São Paulo

21

11

Hjaltelin Stahl / Copenhagen

21

12

Ogilvy UK / London

13.50

13

Ogilvy / Toronto

10.50

14

BBDO / New York

9

15

CALLEN

9

16

FCB&FiRe / Madrid

9

17

Forsman & Bodenfors / Göteborg

9

18

McCann Health / New York

9

19

Special Group / Australia

9

20

TBWA\Media Arts Lab / Los Angeles

9

21

The Gate / London

9

22

BETC / Paris

6

23

CHE Proximity / Australia

6

24

GIGIL / Manila

6

25

Goodby Silverstein & Partners / San Francisco

6

26

adam&eveNYC / New York

3

27

Africa / São Paulo

3

28

American Meme / Los Angeles

3

29

Arnold Worldwide / Boston

3

30

Clemenger BBDO / Melbourne

3

31

Cossette / Toronto

3

32

FCB / New York

3

33

Grey / New York

3

34

Iris / London

3

35

Known / New York

3

36

lg2 / Montreal

3

37

LOLA MullenLowe / Madrid

3

38

Maximum Effort Marketing / New York

3

39

McCann / Detroit

3

40

Mekanism / New York

3

41

Memac Ogilvy / Dubai

3

42

Motion Sickness / Auckland

3

43

NORD DDB / Stockholm

3

44

Publicis / New York

3

45

Publicis Conseil / Paris

3

46

Publicis • Poke / London

3

47

Quality Meats / Chicago

3

48

R/GA California / San Francisco

3

49

TBWA Hunt Lascaris / Johannesburg

3

50

TBWA\ Juniper Park / Toronto

3

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