The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
45  (15 + 30)
90  (15 + 30 + 45)

MULTIPLE AWARDS WITHIN A DISCIPLINE
When the same piece of work wins multiple awards within a Discipline, the points for the one (1) highest award in that discipline will be counted towards 'Of the Year' awards.

AWARDS IN MULTIPLE DISCIPLINES
When the same piece of work wins awards in multiple Disciplines, the points for the highest award per discipline will be counted towards 'Of the Year' awards.

Rank

Agency Rankings

Points

1

Jones Knowles Ritchie / New York

30

2

COLLINS

20

3

McCann / New York

17

4

Havas / London

15.50

5

Current Global / Chicago

15

6

DDB Group Germany / Berlin

15

7

FCB / Chicago

15

8

FCBX / Chicago

15

9

FIG

15

10

Neue Design Studio / Oslo

15

11

Rethink / Toronto/Montreal/Vancouver

10

12

Area 23, An FCB Health Network Company / New York

8

13

R/GA / New York

8

14

AKQA / Stockholm

7.50

15

Universal Design Studio / London

7.50

16

Wunderman Thompson / Paris

7.50

17

AMV BBDO / London

7

18

MullenLowe / New York

7

19

The Bloc / New York

7

20

Amber China / Shanghai

3

21

BBDO / Moscow

3

22

BBDO Guerrero / Makati City

3

23

BETC HAVAS / São Paulo

3

24

Cossette / Montreal

3

25

Doner / Southfield

3

26

FARM / Stockholm

3

27

TBWA\Santiago Mangada Puno / Makati City

3

28

Walrus / New York

3

29

‿ and us / Dubai

3

30

BBDO / New York

2

31

Bulletproof / London

2

32

Leo Burnett / Toronto

2

33

LOLA MullenLowe / Madrid

2

34

Monotype Studio / Boston

2

35

Ogilvy / Chicago

2

36

OUWN / Tokyo

2

37

Paprika / Montréal

2

38

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

2

39

TOFU Studio / Gdansk

2

40

Wunderman Thompson / São Paulo

2

41

Cheil Worldwide / Seoul

1.50

42

Ogilvy / Hong Kong

1.50

43

Ogilvy / Taiwan

1.50

44

Publicis Groupe Israel / Tel Aviv

1.50

45

Saatchi & Saatchi Wellness / New York

1.50

46

Silo / The Hague

1.50

47

studiomarsman / Delft

1.50

48

72andSunny / New York

1

49

Aggressive / Ridgewood

1

50

another design / Guangzhou

1

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